🪄 Beef Marketing

Hey,

The Spells Master is back!

Welcome to the 136th issue.

Today's topics:

1. Beef Marketing

2. A tool to Remove Silence from your videos automatically

3. One recommended video on A bot that grew SaaS revenue by 56%

Beef Marketing

When you see a fight online, the last thing you would have in your mind is its a fake fight.

But more often than not, it is a fake fight.

Beef Marketing is the fastest way to get a lot of attention.

1. Andrew Gazdecki's Bootstrappers vs Techcrunch

Techcrunch usually covers stories about startups that have raised VC money but it rarely covers bootstrapped startups that are actually successful.

Andrew Gazdecki launched Bootstrappers which covers successful bootstrapped startups.

But to get it off the ground and grab attention, he started a beef with Techcrunch.

It quickly went viral and got the attention of lots of bootstrapped entrepreneurs who shared their not-so-good stories about Techcrunch.

2. Barbie vs Oppenheimer

Barbie had a massive marketing budget and did a lot of stunts to get all the attention in the US.

Oppenheimer was banking on the director Christopher Nolan's name.

But the beef between Barbie and Oppenheimer benefited both as it got the word out.

Without the beef, who knows which film would've tanked and made less money but because of the beef, both had an incredible run at the box office. Barbie grossed $1.4 billion while Oppenheimer grossed $953 million at the box office.

Barbie vs Oppenheimer gave birth to the Barbenhemier meme that spread across the internet.

3. Elon Musk's Beefs

Elon Musk keeps picking up fights with Jeff Bezos, Mark Zuckberg, Sam Altman, Netflix, Mainstream Media, and just about everyone.

It gets him a lot of free PR. Its a masterclass in PR.

4. DHH and Jason Fried's Rework - Pick A Fight

DHH and Jason Fried's book Rework gives examples of big companies boldly picking a fight.

Epic Games vs Apple is a great example in recent memory.

You can find countless examples of beefs from rappers (Lil Nas X vs Christ) to UFC fighters (Connor Mcgregor vs Khabib Nurmagomedov) to CEOs (Elon Musk vs Sam Altman) to Companies (Apple vs Windows) to Soft Drinks (Pepsi vs Coke).

Only rule is you have to pick a fight with someone who has a massive audience. Don't fight someone with 10 followers.

A tool to Remove Silence from your videos automatically

Recut removes silence in your videos automatically in seconds.

Finding and removing every little pause takes forever and this tool allows you to remove it real fast.

If you own a video-related SaaS, this would be a great idea to increase dwell time.

One recommended video on a bot that grew SaaS revenue by 56%

This video covers a simple bot marketing strategy to grow SaaS revenue.

Top Tweets of the day

1/

The book Traction by DuckDuckGo CEO Gabriel Weinberg and Justin Mares covers this idea with its bullseye framework.

The hypothesis is that you test many different marketing channels and potentially waste a small amount of money to find the one channel that works. When you find the one channel that works, only then you go all in on it with big money.

2/

Snowflake's CEO Frank Slootman has a great book Amp It Up which is a must-read to hire A+ players and managing them. Humans are inherently lazy unless you actively push them.

3/

AI Ads have gotten so cheap that you can create a UGC video for $2. Expect the lip-sync to be better in <3 months.

Rabbit Holes

1. Flux is a game changer for product photography - You don't need to ship products to influencers as an e-comm store anymore. You can create product photography for $5.

2. We grew our SaaS from 0 to $1M ARR in 90 days - To grow exceptionally fast like this, you need to either ride a wave or have all systems in place.

3. 21 Killer Cold Email Subject Lines (91% Open Rates) - "On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar." ~ David Ogilvy

Until next time,

Your Spells Master!

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3. The Ultimate Guide To Social Listening (LINK)