🪄 Amazon's Secret For Customer Loyalty

PLUS: Shady Ways to Get MASSIVE Reddit Traffic


The Spells Master is back!

Welcome to the 67th issue.

Today's topics:

  1. Amazon's Secret For Customer Loyalty

  2. A tool to get your ads back on track and start running your campaigns smoothly

  3. One recommended video on Shady Ways to Get MASSIVE Reddit Traffic

Amazon's Secret For Customer Loyalty

Web developers who use Amazon Web Services (AWS) often make mistakes.

Like leaving their secret key on a public Github repository so anyone can steal it.

Amazon $14k USD Bill

Or doing something that costs them $20,000 on the bill.

Amazon $20k USD Bill

But Amazon does something that makes you like them.

When you get an unwarranted bill, you simply have to message the support and they waive off the bill.

"The most important single thing is to focus obsessively on the customer. Our goal is to be earth’s most customer-centric company."

~ Jeff Bezos, Founder of Amazon

And this isn't just one-off case. They do it a lot. You'll see countless cases on the internet about Amazon's great customer support.

At one time, I got a stupid $45 bill for no reason but they simply waived it off.

"We're not competitor obsessed, we’re customer obsessed. We start with what the customer needs and we work backwards."

~ Jeff Bezos, Founder of Amazon

Mind you, it is a multi-billion-dollar company but still.

The reason why they do it is pretty interesting.

A Redditor commented on this post, "I know AWS just prints money for Amazon, but it's still so crazy to see a company just waiving a 200k bill like nothing."

Another replied to it, "Cut the cow open and get all the milk today. Feed and take care of the cow, and you can get milk all day every day for years n years n years. The fraudulent cost is a write off, and fodder for civil lawsuits. The value of a mid-tier+ customer, and the branding such actions generates, is worth sooo much more"

After all, Jeff Bezos knows not to make his customers unhappy.

"If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6,000."

~ Jeff Bezos, Founder of Amazon

And this works well on a smaller scale too.

If a customer makes a mistake, waive it off and give them additional credits so they will be loyal to you much more.

I had this happen recently. I used a service & wasted 20 credits on it. Mind you, it was a documentation mistake so I replied to the support. And the support being generous gave me back 100 credits. And they did this multiple times. It doesn’t cost them much but I’ll remember that forever. These little things add up to get me a better experience.

A tool to get your ads back on track and start running your campaigns smoothly

Ad Revival is as Blackhat as it gets.

You can buy aged Facebook accounts with already existing profiles with selfie verification so you can start running your campaigns as smoothly as possible.

This video covers the shady ways to get MASSIVE Reddit Traffic.

Reddit is the UGC Playground for lots of SEO people as Google is sending massive traffic to it.

It went from #80 website in the world to #7 website in the world in a short period of time.

Currently, the best way to generate traffic is Reddit.

Tweet of the day

Yet another example of Arcads AI. The future is AI-generated Ads.

Creators are expensive. AI Ads are not.

PS: This is not a real person. And this is only going to get better.

Rabbit Holes

  1. Case Study: $1,054 from Instagram Reels using Faceswap AI. Guide to working with short videos on social networks - The future of Faceswap AI. This will be exploited before it is banned. The example is in Russian so make sure to use the Translate to English feature in your favorite browser.

  2. Quick and dirty TL;DR - how to do subreddit research - Copywriters love to use words of their customers when they are writing something. And Reddit is the best place to lift off words from.

  3. WhatsApp, The Anti-Marketing Growth Phenomenon - Whatsapp nailed the product experience. They just didn't nail the monetization aspect. WeChat nailed both.

Until next time,

Your Spells Master!

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Read all the old case-studies here.

More Startup Spells 🪄

  1. Exposing Erika Kullberg's 21 million followers Growth Strategy (LINK)

  2. Sell Every Email (LINK)

  3. Unethical Growth Hacks used by Startups in their Early Days (LINK)


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