🪄 Alliterations in Copywriting

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The Spells Master is back!

Welcome to the 116th issue.

Today's topics:

1. Alliterations in Copywriting

2. A tool to Synchronize Subtitle Speech

3. One recommended video on Building Impregnable Habits in <60 seconds

Alliterations in Copywriting

Alliterations in Copywriting is one technique that has stood the test of time by boosting brand recognition.

Think about all the big brand names like Google, TikTok, PayPal, Lululemon, and AirBnB.

They are catchy, repetitive (listen to the sound of TikTok), and have insane recall value.

Alliterations make brand building a bit easier granted you have a phenomenal product.

If you can remember a slogan or a brand name easily, you will be able to use it in a conversation more often.

And you will find it familiar when you come across it in the wild like in a Grocery Store where you suddenly spot Coca-Cola or checking the App Store and spotting TikTok in the wild.

What is Alliteration?

Alliteration is the continued repetition of the initial sounds of a letter. It is the occurrence of the same letter or sound at the beginning of adjacent or closely connected words. For example, "Tongue Twister" itself is an alliteration.

You've probably heard some of these in your childhood:

1. Peter Piper picked a peck of pickled peppers

2. How much wood could a woodchuck chuck if a woodchuck could chuck wood?

3. A good cook could cook as many cookies as a good cook who could cook cookies.

Tongue twisters are a great way to practice and improve pronunciation and fluency. They can also help to improve accents by using alliteration. Alliterative lines produce a repeating rhythm that makes them catchy and easy to remember.

Kids books have alliterations for a reason. Alliterations benefit kids as their simplicity and musicality make for a good formula for speech development and building memory.

Alliteration doesn't just work on kids. It is a serious tool for adults too. It works insanely well in copywriting.

Alliteration Examples

1. Ads, Titles, and Slogans

1. "Finger Lickin' Good" by KFC

2. "Melts in Your Mouth, Not in Your Hands" by M&M's

3. “Live in Your World, Play in Ours" by PlayStation

4. "Maybe She's Born With It. Maybe It's Maybelline." by Maybelline

5. "Have a Break, Have a Kit Kat" by KitKat

6. "Double Your Pleasure, Double Your Fun" by Doublemint Gum

7. "Big Bold Flavor" by Doritos

8. "Don't Dream It. Drive It." by Jaguar

9. “Better Ingredients. Better Pizza." by Papa John's

10. "Snap! Crackle! Pop!" by Rice Krispies

11. "Think Big, Save Big" by Best Buy

12. "The Quicker Picker Upper" by Bounty

13. "Save Money. Live Better." by Walmart

14. "The Ultimate in Underwater Adventure" by SeaWorld

15. "Every Kiss Begins with Kay" by Kay Jewelers

16. "Silly Rabbit! Trix Are for Kids." by Trix

17. "12 Languages in 12 Months" by Ben Dowling

18. "$10,000 in 10 Days" by Alex Hormozi

19. "12 Startups in 12 Months." by Pieter Levels

20. "Marketers. You'll spend twenty-two thousand hours of your career writing. Spend two learning how to do it well." ~ by Harry Dry

2. Book Names

1. Pride and Prejudice by Jane Austen

2. Peter Pan by J.M. Barrie

3. Black Beauty by Anna Sewell

4. Sense and Sensibility by Jane Austen

5. The Secret Seven by Enid Blyton

6. Dr. Jekyll and Mr. Hyde by Robert Louis Stevenson

7. The Cat in the Hat by Dr. Seuss

8. The Wonderful Wizard of Oz by L. Frank Baum

9. Where the Wild Things Are by Maurice Sendak

10. The Time Traveler's Wife by Audrey Niffenegger

11. The Princess and the Pea by Hans Christian Andersen

12. The Wind in the Willows by Kenneth Grahame

3. Brand Names

1. Coca-Cola - Renowned soft drink company.

2. Dunkin' Donuts - Popular chain for coffee and baked goods.

3. PayPal - Leading online payment system.

4. Best Buy - Consumer electronics and appliance retailer.

5. Krispy Kreme - Famous for its doughnuts.

6. Bed Bath & Beyond - Home goods retailer.

7. Chuck E. Cheese - Family entertainment center and restaurant.

8. Merry Maids - Professional cleaning services.

9. Lululemon - Athletic apparel brand.

10. TED Talk - Conferences and videos on a wide range of topics.

11. Blackberry - Former mobile phone brand.

12. Weight Watchers - Weight loss and health company.

13. Big Bazaar - Indian retail chain.

14. Range Rover - Luxury SUV brand.

15. Gold's Gym - Well-known fitness chain.

16. Jelly Belly - Gourmet jelly beans.

17. Calvin Klein - Fashion brand known for clothing and accessories.

18. Piggly Wiggly - Supermarket chain.

19. Red Robin - Gourmet burger restaurant chain.

20. TikTok - Popular social media platform for short videos.

21. YikYak - Location-based anonymous social media app.

22. Airbnb - Online marketplace for lodging and experiences.

23. American Airlines - Major American airline.

24. Café Coffee Day - Popular Indian coffeehouse chain.

4. Character Names

1. Willy Wonka

2. Roman Reigns

3. Razor Ramon

4. Hunter Hearst Helmsley

5. Mean Mike

6. Tough Tom

7. Hollywood Hulk Hogan

8. Stone Cold Steve Austin

9. Kelly Kelly

10. Bam Bam Bigelow

11. Hardcore Holly

12. Christian Cage

13. Kim Kardashian

14. Donald Duck

15. Peter Parker

16. King Kong

17. Mickey Mouse

WWE Wrestlers have a lot of alliterative names.

In summary, Alliteration is a powerful tool for creating memorable copy. Use them sparingly for maximum impact.

Alliterative phrases can enhance brand names, slogans, and headlines.

A tool to Synchronize Subtitle Speech

SubSync is a great tool to synchronize subtitle speech.

Open AI's Whisper that translates Audio to Text doesn't take empty sound into consideration. This tool is used to fix it.

If you have ever downloaded a Movie and manually added Subtitles to find them to be out of sync, then SubSync fixes out for you.

One recommended video on Building Impregnable Habits in <60 seconds

This video gives quick insight into building habits.

The difference between your success and your failure is habits, especially inputs.

Control the inputs to get the outputs. Habits are the best way to control the inputs.

Top Tweets of the day

1/

Many such cases.

Remember, likes ain't cash. Cash is cash.

2/

Affiliates play the game on an entire another level.

Its marketing at its hardest mode because they only make a cut of the offer.

Take the principles of affiliate marketing and use it in your own marketing to absolutely print.

Munger always elluded to studying from another industry. Most problems are already solved in another industry.

Noob: "My main account got banned. I'll be homeless."

Chad Affiliate: "Open 10 different secondary accounts. Problem solved."

Noob: "PayPal put my payments on hold for 6 months."

Chad Affiliate: "Open anonymous PayPal accounts and accept different payment processors. Problem solved."

Rabbit Holes

1. The $122Bn SEO Industry: 32 Success Stories (with Revenue Numbers) for 2024 - Some badass numbers here with lots of different companies like Growth Machine making $2.8M ARR and Semrush making $293M ARR.

2. INDIRECT Hook Template by Laurel Portie - Small template to get consulting clients. Just fill in the blanks.

3. How repositioning a product allows you to 8x its price - "Same offer, different positioning" makes a lot of money.

Until next time,

Your Spells Master!

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1. Netflix's Genius Content Play (LINK)

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3. Kian Luke's Outlier Video Format (LINK)