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- 🪄 Alliterations in Copywriting
🪄 Alliterations in Copywriting
PLUS: Building Impregnable Habits in <60 Seconds
Hey,
The Spells Master is back!
Welcome to the 116th issue.
Today's topics:
Alliterations in Copywriting
A tool to Synchronize Subtitle Speech
One recommended video on Building Impregnable Habits in <60 seconds
Alliterations in Copywriting
Alliterations in Copywriting is one technique that has stood the test of time by boosting brand recognition.
Think about all the big brand names like Google, TikTok, PayPal, Lululemon, and AirBnB.
They are catchy, repetitive (listen to the sound of TikTok), and have insane recall value.
Alliterations make brand building a bit easier granted you have a phenomenal product.
If you can remember a slogan or a brand name easily, you will be able to use it in a conversation more often.
And you will find it familiar when you come across it in the wild like in a Grocery Store where you suddenly spot Coca-Cola or checking the App Store and spotting TikTok in the wild.
What is Alliteration?
Alliteration is the continued repetition of the initial sounds of a letter. It is the occurrence of the same letter or sound at the beginning of adjacent or closely connected words. For example, "Tongue Twister" itself is an alliteration.
You've probably heard some of these in your childhood:
Peter Piper picked a peck of pickled peppers
How much wood could a woodchuck chuck if a woodchuck could chuck wood?
A good cook could cook as many cookies as a good cook who could cook cookies.
Tongue twisters are a great way to practice and improve pronunciation and fluency. They can also help to improve accents by using alliteration. Alliterative lines produce a repeating rhythm that makes them catchy and easy to remember.
Kids books have alliterations for a reason. Alliterations benefit kids as their simplicity and musicality make for a good formula for speech development and building memory.
Alliteration doesn't just work on kids. It is a serious tool for adults too. It works insanely well in copywriting.
Alliteration Examples
1. Ads, Titles, and Slogans
"Finger Lickin' Good" by KFC
"Melts in Your Mouth, Not in Your Hands" by M&M's
“Live in Your World, Play in Ours" by PlayStation
"Maybe She's Born With It. Maybe It's Maybelline." by Maybelline
"Have a Break, Have a Kit Kat" by KitKat
"Double Your Pleasure, Double Your Fun" by Doublemint Gum
"Big Bold Flavor" by Doritos
"Don't Dream It. Drive It." by Jaguar
“Better Ingredients. Better Pizza." by Papa John's
"Snap! Crackle! Pop!" by Rice Krispies
"Think Big, Save Big" by Best Buy
"The Quicker Picker Upper" by Bounty
"Save Money. Live Better." by Walmart
"The Ultimate in Underwater Adventure" by SeaWorld
"Every Kiss Begins with Kay" by Kay Jewelers
"Silly Rabbit! Trix Are for Kids." by Trix
"12 Languages in 12 Months" by Ben Dowling
"$10,000 in 10 Days" by Alex Hormozi
"12 Startups in 12 Months." by Pieter Levels
"Marketers. You'll spend twenty-two thousand hours of your career writing. Spend two learning how to do it well." ~ by Harry Dry
$100m Offers by Alex Hormozi Naming Rhymes
$100m Offers by Alex Hormozi Naming Alliterations
2. Book Names
Pride and Prejudice by Jane Austen
Peter Pan by J.M. Barrie
Black Beauty by Anna Sewell
Sense and Sensibility by Jane Austen
The Secret Seven by Enid Blyton
Dr. Jekyll and Mr. Hyde by Robert Louis Stevenson
The Cat in the Hat by Dr. Seuss
The Wonderful Wizard of Oz by L. Frank Baum
Where the Wild Things Are by Maurice Sendak
The Time Traveler's Wife by Audrey Niffenegger
The Princess and the Pea by Hans Christian Andersen
The Wind in the Willows by Kenneth Grahame
3. Brand Names
Coca-Cola - Renowned soft drink company.
Dunkin' Donuts - Popular chain for coffee and baked goods.
PayPal - Leading online payment system.
Best Buy - Consumer electronics and appliance retailer.
Krispy Kreme - Famous for its doughnuts.
Bed Bath & Beyond - Home goods retailer.
Chuck E. Cheese - Family entertainment center and restaurant.
Merry Maids - Professional cleaning services.
Lululemon - Athletic apparel brand.
TED Talk - Conferences and videos on a wide range of topics.
Blackberry - Former mobile phone brand.
Weight Watchers - Weight loss and health company.
Big Bazaar - Indian retail chain.
Range Rover - Luxury SUV brand.
Gold's Gym - Well-known fitness chain.
Jelly Belly - Gourmet jelly beans.
Calvin Klein - Fashion brand known for clothing and accessories.
Piggly Wiggly - Supermarket chain.
Red Robin - Gourmet burger restaurant chain.
TikTok - Popular social media platform for short videos.
YikYak - Location-based anonymous social media app.
Airbnb - Online marketplace for lodging and experiences.
American Airlines - Major American airline.
Café Coffee Day - Popular Indian coffeehouse chain.
4. Character Names
Willy Wonka
Roman Reigns
Razor Ramon
Hunter Hearst Helmsley
Mean Mike
Tough Tom
Hollywood Hulk Hogan
Stone Cold Steve Austin
Kelly Kelly
Bam Bam Bigelow
Hardcore Holly
Christian Cage
Kim Kardashian
Donald Duck
Peter Parker
King Kong
Mickey Mouse
WWE Wrestlers have a lot of alliterative names.
In summary, Alliteration is a powerful tool for creating memorable copy. Use them sparingly for maximum impact.
Alliterative phrases can enhance brand names, slogans, and headlines.
A tool to Synchronize Subtitle Speech
SubSync is a great tool to synchronize subtitle speech.
Open AI's Whisper that translates Audio to Text doesn't take empty sound into consideration. This tool is used to fix it.
If you have ever downloaded a Movie and manually added Subtitles to find them to be out of sync, then SubSync fixes out for you.
One recommended video on Building Impregnable Habits in <60 seconds
This video gives quick insight into building habits.
The difference between your success and your failure is habits, especially inputs.
Control the inputs to get the outputs. Habits are the best way to control the inputs.
Top Tweets of the day
1/
Every single day, I get people in my X and Instagram inboxes telling me how “bad” my YouTube channels growth is.
If they only knew how much that channel makes me each month ;)
Vanity metrics don’t mean anything if you don’t know how to monetize your content.
I have less… x.com/i/web/status/1…
— laurel portie (@laureleatspizza)
5:44 PM • Jan 1, 2024
Many such cases.
Remember, likes ain't cash. Cash is cash.
2/
“Super affiliates only use agency ad accounts”
Nah. Super affiliates use no limit business manager with 2,500 slots and 7 admins.
Super affiliates don’t pay retainers to run their ads.
(Available on AdRevival.io, & it costs $11k, lol).
— Dan @ AdRevival.io (@DandiG_)
8:31 PM • May 14, 2024
Affiliates play the game on an entire another level.
Its marketing at its hardest mode because they only make a cut of the offer.
Take the principles of affiliate marketing and use it in your own marketing to absolutely print.
Munger always elluded to studying from another industry. Most problems are already solved in another industry.
Noob: "My main account got banned. I'll be homeless."
Chad Affiliate: "Open 10 different secondary accounts. Problem solved."
Noob: "PayPal put my payments on hold for 6 months."
Chad Affiliate: "Open anonymous PayPal accounts and accept different payment processors. Problem solved."
Rabbit Holes
The $122Bn SEO Industry: 32 Success Stories (with Revenue Numbers) for 2024 - Some badass numbers here with lots of different companies like Growth Machine making $2.8M ARR and Semrush making $293M ARR.
INDIRECT Hook Template by Laurel Portie - Small template to get consulting clients. Just fill in the blanks.
How repositioning a product allows you to 8x its price - "Same offer, different positioning" makes a lot of money.
Until next time,
Your Spells Master!
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