WorkNinja's Tesla Giveaway Campaign (feat. David Dobrik and IShowSpeed)

On May 4, 2023, social media stars David Dobrik and IShowSpeed joined forces with WorkNinja, an AI homework helper, for a massive Tesla giveaway campaign.

The promotion promised to give away 10 Tesla vehicles to lucky winners who download the WorkNinja app, tag their friends, and follow these terms and conditions.

The promotion began at 12:00 am Pacific Time (PT) on May 4, 2023, and ended at 11:59 am (PT) on May 14, 2023.

WorkNinja - An Easier Alternative To ChatGPT for Teenagers

While ChatGPT dominates the AI space, WorkNinja targets students with a simplified interface. The app's key features include:

• Quick essay writing (2000+ words in 30 seconds)

• Scan-and-answer technology

• Student-friendly design

• Browser extension for easy access

Some of these AI homework tools generate $5-10 million monthly revenue, suggesting a strong market despite ChatGPT's free availability.

Turns out, most people either don’t know about ChatGPT or find it overwhelming due to its less user-friendly and uninviting interface.

WorkNinja, on the other hand, feels more approachable and better tailored for teenagers. ChatGPT's design can come across as complicated and unintuitive.

Influencers with influence on teenagers

WorkNinja's choice of collaborators isn't random. They have a massive influence on teenagers.

Teenagers who don't wanna do homework - a perfect audience for an AI Homework app.

David Dobrik, known for his viral content, commands premium rates for social media promotions.

He used to charge £400,000 for a package including one in-feed post and 4 story posts on Instagram, as of November 2022.

IShowSpeed brings his own massive following of young, engaged viewers.

The Giveaway Restrictions

The contest rules require participants to:

• Download the WorkNinja app

• Share promotional posts

• Tag friends in comments

• Must be in United States

However, fine print reveals certain restrictions, including state-specific eligibility limits in New York and Florida.

This is not mentioned in the video itself to get more shares worldwide.

Entertaining Winner Reactions as a Content Strategy

The winner announcements are video recorded for entertaining content.

One notable call featured a skeptical winner who initially refused to believe it was really David Dobrik on the video call. "No it's fake, dude shut up bro," the winner said before finally accepting his prize.

WorkNinja's 10 Tesla giveaway campaign for 10 days demonstrates effective influencer marketing at scale. The promotion went viral and drove mass app downloads by targeting students (who find homework overwhelming) through the perfect influencers.

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