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- 🪄 Weird TLDs as Marketing Strategy
Hey,
The Spells Master is back!
Welcome to the 128th issue.
Today's topics:
Weird TLDs as Marketing Strategy
A tool to Make Job Search Easy on LinkedIn
One recommended video on $600 Billion AI Wave
Weird TLDs as Marketing Strategy
Weird TLDs are popular now.
Notion became a unicorn (billion-dollar company) with notion.so.
Weird TLDs stand out and can be used as a Marketing Strategy.
A few examples of Weird TLDs:
sive.rs - Derek Sivers Personal Blog
nav.al - Naval Ravikant Personal Blog
fs.blog - Farnam Street Blog
shipfa.st - Ship your startup in days, not weeks
makerads.guide - The guide to advertise your SaaS & Software on Facebook
launchvir.al - Grow your startup with viral launch videos
testimonial.to - Get testimonials from your customers with ease
indiepa.ge - Showcase and grow your startups
studybuddy.gg - AI Chrome Extension that helps with tests, quizzes, and homeworks
The ones that are relevant TLDs to the product often stand out more.
Like fs.blog used for a blog, makerads.guide used for a guide, and studybuddy.gg is a GenZ lingo for gamers as gg stands for "good game".
These domains often stand out due to Von-Restorff Effect.
"The Von Restorff effect, also known as The Isolation Effect, predicts that when multiple similar objects are present, the one that differs from the rest is most likely to be remembered."
Von Restorff Effect, also known as Isolation Effect
Which one stands out in the above image?
If you know the context in which your image appears, you can usually stand out by going the opposite way.
When the world zigs, zag.
If you make the same thumbnail as everyone else in your niche, then you won't stand out. But if you do the exact opposite, you can easily stand out like the grainy brown background.
Minecraft Stand Out Thumbnail
A tool to Make Job Search Easy on LinkedIn
LinkedIn is bad at showing relevant jobs to you so a guy made a scraper that costs like $5 to self-host but it finds relevant jobs for you.
It doesn't show you:
Sponsored Jobs
Irrelevant Jobs
6-month old jobs with 100s of applicants
Jobbix is a tool that makes job search easy.
One recommended video on $600 Billion AI Wave
This video covers the Software 3.0 AI wave.
English is the new programming language. There's a guy who built a full-fledged web app with frontend and backend without knowing how to code in just 7 days. 7 days before that he never wrote a line of code.
Top Tweets of the day
1/
I was talking to a friend of mine who decided recently to get into the content game.
He asked why my content was getting more reach than his.
I said “I don’t know. We put out about 250 per week. How many pieces a week are you putting out?”
He replied “I’m posting a measly once… x.com/i/web/status/1…
— Alex Hormozi (@AlexHormozi)
2:11 PM • Jul 8, 2023
Volume is the name of the game. When in doubt, simply do more.
2/
Some words of wisdom on making offers in business from the legendary Frank Kern:
"Stand outside a high security prison on the day a bunch of violent criminals are set free after a whole decade behind bars.
Walk on over to the fellas and ask: "Which one of you peckerheads wants… x.com/i/web/status/1…
— Olly Richards (@mrollyrichards)
12:10 PM • May 3, 2023
If you want watermelon juice, get yourself a watermelon... not an apple.
Target the right people and you'll get a 100% conversion even with crappy copywriting.
3/
I remember doing work in a supermax prison on the mental health unit (MHU) in psychology, with people serving 20yrs to life. I was 24. A lot of things have stuck with me from that...but here was a brief one.
These folks are locked down 23 out of 24 hours a day on this… x.com/i/web/status/1…
— Dr. Julie Gurner (@drgurner)
10:47 PM • Jul 7, 2023
Most people work only at 70% of their real effort. Its the law of conservation of energy. People do spend their energy in one way or another but they do spend it mostly on things that don't matter like news, social media, netflix, or gossip rather than on the right things like work, exercise, and sleep.
Rabbit Holes
How Much Money Do Indie Hackers Products Make? - "Only around 5% of the indie hackers products generate a monthly revenue exceeding ~$8,333 (around ~$100k/year) which is not that hard to earn as a software engineer in a full time job." Pareto is real. Only few make it big in any field. And #1 gets outsized returns.
Analytics easy as ABC - Learning Analytics has never been easy. June has built an Analytics school for beginners with graded lessons. Know your numbers so you can improve them. Fun fact: Most people don't know the numbers on their product.
Nobody Cares - "When things go wrong in your company, nobody cares. The press doesn't care, your investors don't care, your board doesn't care, your employees don't care, even your mama doesn't care. Nobody cares." Phenomenal Essay by a16z's Ben Horowitz.
Until next time,
Your Spells Master!
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