🪄 The Taylor Swift Effect

Hey,

The Spells Master is back!

Welcome to the 154th issue.

Today's topics:

1. The Taylor Swift Effect

2. A tool to Nurture B2B Contacts Effortlessly

3. One recommended video on The Perfect Claude Prompt Formula For YouTube Shorts

The Taylor Swift Effect

1. Taylor Swift's Viral Video That Started It All

On April 19th 2024, Taylor Swift wore Popflex's lilac Pirouette Skort in a YouTube Shorts video, causing an immediate surge in sales.

https://www.youtube.com/shorts/2hBLC7E8v3A

@taylorswiftstyled posted about it on 20th April 2024 on Instagram.

The skort sold out within 15 minutes of @taylorswiftstyled posting about it resulting in Popflex's biggest sales day of the year.

2. Adapting to Meet Demand

To keep up with the overwhelming demand, Popflex founder Cassey Ho made the unusual decision to allow pre-orders.

They never allow pre-orders but the Taylor Swift effect was too hard to resist.

This move paid off, with over 10,000 skorts pre-ordered to date.

3. Tapping Into the Swifties

For those out of the loop, Swifties are Taylor Swift's Fans.

Cassey Ho capitalized on the Taylor Swift hype by adding "(Cassey's Version)" to the skort's product name, a nod to Swift's rerecorded albums.

She also added a relevant lyric "Lilac short skirt, the one that fits me like skin." from Swift's new song "imgonnagetyouback" to the skort's description.

Taylor Swift Song "imgonnagetyouback" Description

It shows that a single mega influencer can change a small businesses trajectory.

In the end, Popflex got the Taylor Swift stamp.

A tool to Nurture B2B Contacts Effortlessly

Breakcold is a sales CRM designed for email & LinkedIn power users.

You can nurture B2B contacts efficiently in less than 30 minutes per day.

One smart feature is Social Engagement feature. You can use it to create curated list of prospects on Social Media to like & comment their LinkedIn posts and Tweets to stay on top of mind.

One recommended video on The Perfect Claude Prompt Formula For YouTube Shorts

This video covers Claude Projects to write a YouTube Short in a single prompt.

You only need a couple of tweaks to get the final script. And you can even train it on your own personal style so you don't even have to tweak it.

It is a significant time-saver for content creators. Just copy an article and a script is ready. Insane advantage if you learn how to use AI.

Top Tweets of the day

1/

Charlie Munger once said "Take a simple idea and take it seriously."

Docusign is a successful application of this principle.

2/

Give stuff away for free and have affiliate links in the PDF. Or sell your own product or SaaS.

Can do endless variations of this!

3/

TikTok Shops is focused on cheap, impulse-buy products.

YouTube Shops is predicted to have more premium products as YouTube is still long-form king.

Think long-form VSLs like how Iman Gadzhi made $40 million from a single video.

Rabbit Holes

1. TikTok as a Search Engine? - 80%+ of Google's revenue comes from search. Gen-Z is shifting towards social-first searching like searching on TikTok, Instagram, and even YouTube. Gen-Zs have adopted the new behavior and then everyone else will follow.

2. How I took an API side project to over 250 million daily requests with a $0 marketing budget - You don't need a massive budget when you market the product right in front of the buyers with buying intent.

3. Disney+ winning messaging - Disney+’s rapid growth is mostly due to the small messaging tweaks.

Until next time,

Your Spells Master!

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Read all the old case studies here.

More Startup Spells 🪄

1. YouTube Chapter SEO: Timestamping for Better Search Rankings (LINK)

2. Riverside FM's Dwell Time Using Free Transcription Service (LINK)

3. Write Viral LinkedIn & X Posts using Claude 3.5 Sonnet (LINK)