- Startup Spells 🪄
- Posts
- 🪄 Product Led Growth using Badges
🪄 Product Led Growth using Badges
PLUS: Setup Cold Email Infrastructure in Minutes instead of Days
Hey,
The Spells Master is back!
Welcome to the 82nd issue.
Today's topics:
Product Led Growth using Badges
A tool to Setup Cold Email Infrastructure in Minutes instead of Days
One recommended video on Hilarious Ad Read of Shari's Berries by Bill Burr
Product Led Growth using Badges
1. Softr Badge
Softr lets you turn your spreadsheets and databases into client portals and internal tools. And it does without requiring you to code. In short, you can turn a spreadsheet into a website and do countless other things like build a Marketplace or a Job Board.
But the thing that stands out the most about their marketing is their badges.
So if a website is built with Softr, it will have a badge that says "Made with Softr".
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5a238712-e87e-4821-b6ff-405d1416c09b/made-with-softr-badge.png?t=1719491717)
Made With Softr Badge
This is brilliant for 2 reasons:
You get a backlink from other sites pointing to your site
You get free marketing
2. Shipfast Badge
Shipfast does the same thing with its badges.
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f2e11b78-1ad7-48f3-84e0-aea61c4945db/built-with-shipfast-badge.png?t=1719491733)
Built With Shipfast Badge
This could definitely be improved by guiding people to include their own affiliate links like I did and telling them to add a badge so they make free money from Shipfast as well as their own SaaS.
3. GraphCDN (now Stellate) Badge
If you have an API with a free plan, you can definitely make your customers add a badge to double their requests or just make it compulsory on the free plan.
smart way to get "powered by" backlinks that doubles your free requests.
i suggest making the free plan compulsorily add "powered by graphcdn" & make the paid one to remove the branding.
easy move to convert all your current free users & get backlinks.
— Startup Spells 🪄 (@StartupSpells)
1:33 PM • Jan 7, 2022
Nobody cares about adding a tiny snippet of code unless its unoptimized and you get free backlinks at no cost.
A tool to Setup Cold Email Infrastructure in Minutes instead of Days
Mailforge lets you setup Cold Email Infrastructure In Minutes.
The whole buying domains and setting up DMARC, DKIM, and SPF settings is a boring repititive process that takes a lot of time. This thing automates it.
The great thing about a SaaS like this is anyone who does Cold Emails can use it and its a one-and-done SaaS. Its essentially a big money-printing business without a lot of effort. Better than most AI SaaS.
One recommended video on Hilarious Ad Read of Shari's Berries by Bill Burr
This video by Bill Burr must have gotten a lot of customers to Shari's Berries and made them a household name to anyone who listened to this ad.
This kind of stuff can and should be manufactured but hard to pull off successfully.
Top Tweets of the day
1/
Can you sell $1M+ agency contracts in 17 days from your kitchen?
You sure can. Our average contract for our innovation agency is ~$1M per client.
I’ll share how we do it (never shared this before).
No boring emails. No generic decks. Those are a one-way ticket to getting… x.com/i/web/status/1…
— GREG ISENBERG (@gregisenberg)
9:31 PM • Jun 25, 2024
This has to be one of the greatest pitches ever. The advice in all of this is so sound. I especially liked the Storytelling part.
2/
I ain't religious, but I love this ad.
5 words take you from confused to "ohhh shit."
— Alex Lieberman (@businessbarista)
6:19 PM • Jun 25, 2024
Great ad.
Rabbit Holes
Strong and weak technologies - Weak technologies are like Blackberry phones with a keyboard. Strong technologies are like iPhones without a keyboard. Same product. Different implementation. But the strongest implementation get the biggest market share. You won't find Blackberry in the wild nowadays.
Signal-to-Noise - In the attention economy, the more signal you have, the more trust you have. If everyone is creating content, yours just has to be too good to compete with the best of the best.
How To Stand Out When Doing Outreach - Incredible Guide on Cold Outreach. It covers AI Prompts as well to shorten the script without losing the lingo.
Until next time,
Your Spells Master!
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