🪄 Product Led Growth using Badges

Hey,

The Spells Master is back!

Welcome to the 82nd issue.

Today's topics:

1. Product Led Growth using Badges

2. A tool to Setup Cold Email Infrastructure in Minutes instead of Days

3. One recommended video on Hilarious Ad Read of Shari's Berries by Bill Burr

Product Led Growth using Badges

1. Softr Badge

Softr lets you turn your spreadsheets and databases into client portals and internal tools. And it does without requiring you to code. In short, you can turn a spreadsheet into a website and do countless other things like build a Marketplace or a Job Board.

But the thing that stands out the most about their marketing is their badges.

So if a website is built with Softr, it will have a badge that says "Made with Softr".

This is brilliant for 2 reasons:

1. You get a backlink from other sites pointing to your site

2. You get free marketing

2. Shipfast Badge

Shipfast does the same thing with its badges.

This could definitely be improved by guiding people to include their own affiliate links like I did and telling them to add a badge so they make free money from Shipfast as well as their own SaaS.

3. GraphCDN (now Stellate) Badge

If you have an API with a free plan, you can definitely make your customers add a badge to double their requests or just make it compulsory on the free plan.

Nobody cares about adding a tiny snippet of code unless its unoptimized and you get free backlinks at no cost.

A tool to Setup Cold Email Infrastructure in Minutes instead of Days

Mailforge lets you setup Cold Email Infrastructure In Minutes.

The whole buying domains and setting up DMARC, DKIM, and SPF settings is a boring repititive process that takes a lot of time. This thing automates it.

The great thing about a SaaS like this is anyone who does Cold Emails can use it and its a one-and-done SaaS. Its essentially a big money-printing business without a lot of effort. Better than most AI SaaS.

One recommended video on Hilarious Ad Read of Shari's Berries by Bill Burr

This video by Bill Burr must have gotten a lot of customers to Shari's Berries and made them a household name to anyone who listened to this ad.

This kind of stuff can and should be manufactured but hard to pull off successfully.

Top Tweets of the day

1/

This has to be one of the greatest pitches ever. The advice in all of this is so sound. I especially liked the Storytelling part.

2/

Great ad.

Rabbit Holes

1. Strong and weak technologies - Weak technologies are like Blackberry phones with a keyboard. Strong technologies are like iPhones without a keyboard. Same product. Different implementation. But the strongest implementation get the biggest market share. You won't find Blackberry in the wild nowadays.

2. Signal-to-Noise - In the attention economy, the more signal you have, the more trust you have. If everyone is creating content, yours just has to be too good to compete with the best of the best.

3. How To Stand Out When Doing Outreach - Incredible Guide on Cold Outreach. It covers AI Prompts as well to shorten the script without losing the lingo.

Until next time,

Your Spells Master!

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Read all the old case studies here.

More Startup Spells 🪄

1. FreeWater Marketing (LINK)

2. Volume x Time = Quality (LINK)

3. IndiePage and Shipfast as a Marketing Channel (LINK)