Oren John's Instagram Playbook: Bold Fonts, Vibrant Shades, Luxury Aesthetic

Oren John started posting one video a day on Instagram in February 2023. He kept this pace going for 24 straight months—while working full-time.

He used short blocks of time before work, during commutes, and on lunch breaks. He set clear deadlines to stay on track.

He treated content as a priority. That consistency helped him grow from zero to 400,000 followers in two years.

Creators Are Tomorrow’s Mainstream Talent

Oren believes future public figures—whether in business, fashion, or entertainment—will often start out as content creators.

He built a strong screen presence by filming short videos in cities like London, New York, and Paris. He posted clips about design and packaging trends from these places. That approach helped him reach over 424,000 followers by April 2025.

He showed that creators can move into mainstream media. Logan Paul’s role in WWE is one example.

Reels and Carousels Over Static Images

Instead of using plain images, Oren focused on Instagram Reels and carousels. He adds bold colors, clean fonts, and sharp headlines like “Stand-Out Packaging”, "Edutainment Marketing", or "Global Fashion Suppliers" to his posts.

He uses his face in thumbnails to build trust quickly. His bright, punchy design style makes each post stand out in the feed.

He checks which of his posts perform well each day. He improves by studying results and sharpening his edits. He also uses AI images in some carousels.

Original Insights Make a Bigger Impact

Oren focused less on headlines and more on useful takeaways. He created posts with insights from his branding work.

His reel on “Global Fashion Suppliers” gave tips on sourcing products from Paris.

These kinds of posts connect with creators who want practical advice, not just trends.

Targeted Reach Matters More Than Big Numbers

Oren values the right views—not just high view counts. He believes 30,000 views from an engaged audience matter more than a million from random users.

There are millions of beginner creators on Instagram but only few with serious expertise. That makes the content gap between seasoned builders wide. And it is one of the reasons why Oren John's content blew up.

Because audiences shift often, he moves followers to his email list. That way, he keeps direct contact even if social platforms change.

Sponsored Content Demands Specialized Craft

Oren treats sponsored content as its own skill. A good creator is not automatically good at sponsored content.

In this sponsored post for Film Supply, he shared 3 strong content trends, then introduced the sponsor at the end.

For his Bolt post, he focused on the trending idea of “vibe coding”. He didn’t sell the Bolt.new brand directly—he fit it naturally into the topic.

Sponsored content brings him steady income and helps brands grow. Some posts work better than others—like his software promos for Vanta didn’t get enough traction—but he keeps testing.

He also works with Deluca Media Group, a partner agency that helps him land brand deals regularly.

If you want to understand Instagram’s creative rhythm, Oren John's feed shows how it’s done. His approach is a clear, colorful template for any creator to learn from.

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Rabbit Holes

1. Mr Beast's Leaked Memo by Founders Podcast

2. 18 observations from using Cursor for 6+ months by Eric Zakariasson

3. Instagram Algorithm 2025 – Full Breakdown + Reel Strategy + Hook Templates by /r/InstagramMarketing

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