- Startup Spells 🪄
- Posts
- 🪄 Negative Word of Mouth
🪄 Negative Word of Mouth
PLUS: 3 Cheat Codes Startups Use to Print Cash
Startup Spells 🪄
August 26, 2024
Hey,
The Spells Master is back!
Welcome to the 142nd issue.
Today's topics:
Negative Word of Mouth
A tool to Create AI Covers with your Favorite Voices
One recommended video on 3 Cheat Codes Startups Use to Print Cash
Negative Word of Mouth
Everyone understands the importance of positive word of mouth, but negative word of mouth is much more common.
Negative feedback can significantly affect your business:
It deters potential customers from buying your product
Decreases conversion rates over time
Increases customer acquisition costs (CAC)
That's why Facebook Ads experts tell you to hide negative comments on ads.
Facebook Ads - Hide Negative Comments
Facebook Ads - Exclude Negative Comments
You might think that the ads aren't working, but it could actually be that your product isn't good so much so that people are telling other people to not do business with you.
Focus on improving your product to avoid negative word of mouth and to lower customer acquisition costs.
A Japanese restaurant, Sushiro, lost $144.8 million in 1 day due to teens licking foods on the conveyor belt and making it go viral on TikTok.
Sushiro lost $144m in 1 day due to a TikTok video going viral
Positive word of mouth is visible like First-Order Effect.
Negative word of mouth is invisible like Second-Order Effect until its too late to ignore.
Ignore it at your own peril.
A tool to Create AI Covers with your Favorite Voices
Jammable creates AI covers with celebrity voices.
This product was all over TikTok. Some startups have insane growth potential built into them. This is one of those startups.
One recommended video on 3 Cheat Codes Startups Use to Print Cash
This video is a rare one by Julian Shapiro. He doesn't do many of them but when he does, he drops growth wisdom.
Top Tweets of the day
1/
This is gold
— tyler hogge (@thogge)
3:59 AM • Aug 25, 2024
Great perspective.
2/
Doing hard things gets you a better return than doing easy things because most people overestimate *just how hard* it really is.
So you get way more upside than the easy thing with just a *tiny bit* more effort up front.
You get rewarded in the long term for your ability to… x.com/i/web/status/1…
— Alex Hormozi (@AlexHormozi)
10:31 PM • Aug 10, 2024
Reframe "hard things" as "I haven't tried it yet" because more often than not, you haven't given your first 20 hours to it.
3/
A lifetime of niceness,
When you snap once,
You won’t be taken seriously
Whatsoever.
A lifetime of being an asshole
When you’re nice once
It’ll be the most cherished experience for them.
Lesson in there
— brute de force (@brutedeforce)
2:34 PM • Jul 4, 2023
Brute has pretty good observations. This lines up with my experience.
Someone called it "The Will Smith" experience lmao.
"There are three things all wise men fear: the sea in storm, a night with no moon, and the anger of a gentle man."
Rabbit Holes
3 Underutilized growth channels - One of the most underutilized growth channels is SMS. No matter how many SMS I get, I always read them.
Just Start. - Most things in life aren't hard. We just don't try hard enough. Anytime you think something is hard... think about how many hours you have tried working on it. If the answer is less than 20 hours, you haven't given it a fair shot yet.
How top B2B companies got their first 100 customers - If you are in B2B and struggling to find customers, you can use the techniques that have already worked before. Combine it with AI & boom you have a new GTM strategy.
Until next time,
Your Spells Master!
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