Marketing Max's $5 Retargeting Ad Tactic to Boost Your Middle of Funnel

Marketers often fall into the trap of relentlessly chasing new leads, forgetting about those already in the funnel. Marketing Max flips this mindset, introducing what he calls the "Rule of Fifths"—a contemporary evolution of the classic 1930's "Rule of 7."

He says that modern consumers now need 15+ brand exposures before they make a purchase decision. The key is repeated, strategic visibility.

• Companies like Nike, Geico, and Disney don’t just acquire; they persistently reappear.

• The best brands win not by being seen once, but by being remembered often.

How to Run a $5 a Day Retargeting Campaign That Actually Converts

One of Max's most actionable tactics is his $5/day retargeting strategy on Meta (Facebook/Instagram). Designed for lean budgets and high consistency, this campaign type focuses not on clicks, but impressions.

• Install the Meta pixel on your site and allocate just $5 per day.

• Run ads optimized for impressions, not conversions.

• Use video testimonials or credibility content instead of hard sells.

This approach helps maintain top-of-mind awareness during the consideration phase, which Max argues is the most neglected part of the funnel.

To make the idea of ad frequency more relatable, Max shares a simple example:

"Imagine you keep seeing ads for the same pen from the same company. Not a fancy new offer, not a flash sale—just the same pen, again and again. After a while, it starts to stick in your mind. One day, when you actually need a pen, you’re more likely to buy theirs."

The point isn’t that the product or ad is extraordinary—it’s that repeated exposure builds familiarity. Also known as familiarity bias.

And in marketing, familiarity builds trust. That trust pays off when the customer is finally ready to make a decision.

This is exactly what a $5/day retargeting campaign is designed to do: quietly and consistently remind warm leads that you're still here, still relevant, and still worth considering.

Top Tweets of the day

1/

TIL scheduling content on a new account is terrible without warming it up.

2/

Pareto (80/20) rule strikes again. The founders of Focus Tree app said the same thing that most star influencers get majority of views.

3/

Some businesses work 24/7/365 and some don't. Payment processors is the former and EdTech falls into the latter group.

Rabbit Holes

1. Phone Farming. An Introduction To Making Money Passively With Spare Phones by Nev's Tech

2. Turning $500 MRR AI app into $4k MRR in 10 Months (No coding background) by /r/EntrepreneurRideAlong

3. Popularity vs. Influence: The biggest mistake that can sabotage your influencer program by Yash Chavan

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