How Prajwal Tomar Turned X Communities into a $78K Agency Pipeline

Prajwal Tomar has mastered the art of leveraging X communities to attract clients to his agency, Ignyt Labs, which transforms ideas into SaaS products.

His strategy centers on consistent posting, repurposing content, and engaging with niche communities.

Through this method, he has earned around $78,000 in revenue over ~4 months.

The "Build in Public" Community Lead Magnet on X

Prajwal Tomar relies on the Build in Public X community to connect with potential clients. This community attracts founders, builders, and entrepreneurs who share their progress openly.

For his agency, Ignyt Labs, Prajwal targets this group because they often need minimum viable products (MVPs) to bring their ideas to life. His agency focuses on creating these MVPs, making the community a perfect fit.

He posts 5-10 threads each week in this space. These threads often reuse content with small tweaks, saving time while keeping his output steady. This consistency pays off.

His posts consistently gain traction, pulling between 1M–7M impressions.

For instance, searching X for from:PrajwalTomar_ min_faves:500 or from:PrajwalTomar_ min_faves:1000 reveals numerous viral posts.

Most of his viral posts recycle similar ideas with different angles. Occasionally, he shares unique insights when experimenting with new tools.

The viral nature of his content boosts his visibility beyond the community, landing his posts on users' home feeds.

This exposure drives traffic to his agency without requiring heavy effort in crafting new material from scratch.

Launching "AI MVP Builders"

Prajwal didn't stop at engaging with existing communities. On February 17, 2025, he launched his own: "AI MVP Builders".

This community now has 1.6K members and caters to founders and builders using AI to create MVPs fast. It emphasizes AI-driven development, scaling without big teams, and turning ideas into reality efficiently.

By creating this hub, he positions himself as an authority while attracting ideal clients for his agency. The community aligns perfectly with Ignyt Labs’ services, reinforcing his brand.

The Power of Consistency

Prajwal’s success comes down to regular, strategic posting. His 5-10 weekly threads maximize visibility with minimal effort.

For example, a thread about MVP development using Cursor and Lovable might reappear with a new angle, like best practices using Cursor or MVP development using Cursor and Bolt or designing frontends using v0.

When a post hits 1 million impressions—or even 7 million—it reaches far past the community's walls. His content breaks out, appearing on home feeds of users who don't follow him.

The Repeatable System Behind His Growth

Prajwal’s playbook offers actionable insights for agency owners:

1. Find a Relevant Community: Engage with a niche community that aligns with your services, like Prajwal did with "Build in Public." It doesn't have to be your own community.

2. Post Consistently: Regular, valuable content builds trust and visibility.

3. Repurpose Content: Stretch one idea across multiple posts with slight tweaks to save time and maintain impact.

4. Create Your Own Community: Establish authority by building a space that reflects your expertise.

Prajwal’s playbook is simple yet effective. He avoids trends and sticks to what his audience values—practical insights and rapid execution.

His $78,000 revenue proves that strategic posting and community engagement can drive agency success—no big ad budget required. By leveraging X communities and his own "AI MVP Builders" group, he keeps expanding his reach while strengthening his brand.

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