How Google AntiGravity Buried the Antitrust Story using ORM

Google AntiGravity isn't a physics-defying search easter egg anymore. It's a template for online reputation management (ORM): the art of burying what you don't want people to find.

Go to Google right now. Type "google anti" into the search bar.

Logic says you should see "google antitrust" at the top. The company is facing massive legal battles. That is the biggest news story. But you won't see it first.

Instead, you get "Google antigravity."

It’s a new AI coding tool built for Gemini 3. And its name is a masterclass in reputation defense.

This was just a few nights ago:

This isn't a glitch. It's a strategy. By launching a product with a specific name, they hijacked their own search suggestions.

How high volume pushes down company scandals

Autocomplete doesn't care about what is important. It cares about volume.

When 1000s of developers search for Google Antigravity to write code, that query gains weight. It pushes down the "antitrust" searches. The lawsuits are still there but they are just buried where 99% of people won't look: on the Page 2 of Google.

This is reputation hacking. Create enough volume around a boring term, and you control what people see when they type your name.

Taylor Swift’s team used this exact playbook. When her private jet usage got bad press, her team allegedly flooded the news cycle with harmless stories containing similar keywords.

Dubai chocolate went viral this year using the same mechanic. I personally got a Dubai chocodate (dates wrapped in chocolate) at my home from someone and Dubai never had such chocolate before TikTok, Instagram, X, and Reddit started blowing up about Dubai's infamous chocolate stories.

If it isn't on Google's Page One, it doesn't exist

Reputation management firms sell a simple truth: 95% of searchers never scroll past page one.

One of the biggest quotes/memes in SEO community is "The best place to hide a dead body is on Page 2 of Google" because it rarely gets any traffic.

If you can't delete a bad story, you just need to make it invisible. The Google AntiGravity strategy uses 3 levers to do this:

1. Keyword flooding: You don't fight the negative news. You drown it out with neutral noise.

2. User intent hijacking: People stop looking for the lawsuit because the algorithm suggests a cool tool instead.

3. Displacement: The bad result moves from position #1 to position #5. Then to page 2. Then it's gone into the abyss forever.

Google proved that a single coding tool could generate enough momentum to rewrite their own search predictions.

Product-led online reputation management

Old-school PR fights dirty. They use lawyers, suppression requests, and angry emails.

Google AntiGravity took the opposite approach: Feed the algorithm.

They created a high-utility tool. People actually want to use it. Press wants to talk about it. Influencers want to make videos about it. That legitimate usage does the work for them.

• Lawyers try to delete the past.

• Marketers create a new future.

The lesson is simple. People don't search for what they don't see suggested. If you control the autocomplete, you control the narrative before the user even hits "Enter."

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Rabbit Holes

1. The God of SEO: Charles Floate on AI, Black Hat SEO, and Beating Google

2. How To Master Keyword Research

3. The Complete Anti-AI Slop Playbook

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