VEO3 Prompts Behind Mega Viral AI Ads (100M+ Views)

Mastering VEO3 prompts is the key to producing mega-viral AI ads, and director PJ Ace’s portfolio is a masterclass in how it’s done. His success comes from a deep understanding of audience psychology, which he translates into precise prompts designed for maximum impact.

This isn't just theory; it's a proven strategy with incredible results. An ad he created for Lindy.ai anchored a 100 million-view month, while his work for Kalshi hit over 50 million views.

By dissecting his process, which has also produced a 230 million-view hit for IM8 Health, creators can learn the secrets to turning prompts into profit.

The real insight is not just in the view counts. It is in his systematic approach to creating scroll-stopping content that drives tangible business outcomes.

The Strategic Error Most AI Creators Make When Using VEO3

Most creators treat AI video generation like an art project. They chase aesthetic perfection, experiment with various models, and optimize for technical quality.

PJ does the opposite. He optimizes for a psychological response.

"Going viral is near meaningless if it's for low-effort, easy-to-make content. Security cam footage of bunnies jumping on a trampoline will get views if you're the first one to make the trend, but brands won't reach out unless you tie a viral post to a product."

This reflects the fundamental shift from creator to entrepreneur. He understands that virality without commercial value is just expensive entertainment.

The Cocaine Marketing Framework: Dopamine-Driven Storytelling

PJ describes his approach as "cocaine marketing," delivering straight dopamine hits in every frame. However, this seemingly chaotic method is rooted in sophisticated business psychology.

His 5-step viral ad formula breaks down like this:

1. Hook attention with something surprising (The first 4 seconds determine if your ad lives or dies).

2. Ramp up emotion with reaction shots and quick cuts (Keep neural engagement high).

3. Pose a question (Create an information gap that demands closure).

4. Answer with over-the-top visuals (Satisfy the dopamine loop).

5. Close with clear CTA (Convert attention into action).

For the Kalshi ad, this meant opening with a 90-year-old man in underwear being arrested while wearing an American flag.

For Lindy, it was an office worker throwing a chair through a window and jumping out.

"The opening shot has to be viral. This brand is dead or alive based on the first 4 seconds."

The Technical System: VEO3 Prompt Architecture That Scales to $50K Projects

This is where most tutorials fail. They focus on individual prompts instead of systematic thinking.

PJ's process is not about finding the "perfect prompt." Instead, it is about creating a repeatable workflow that produces consistent results across different brands and concepts.

The 3-Stage Pre-Production System

Stage 1: Scene Ideation

• List 8-12 crazy visual concepts (inspired by GTA 6 trailer aesthetics for Kalshi).

• Each scene must be independently "scroll-stopping."

• Example: "Muscle Beach in Miami," "Old guy surrounded by hot girls," "Alligator entering gas station while customers don't care."

Stage 2: Dialogue Mapping

• Extract key brand messages from the client.

• Create multiple variations of each line.

• Match specific lines to specific locations.

Stage 3: Prompt Structure Assembly

• Use ChatGPT to merge scenes and dialogue into prompts.

• Critical: Request one prompt at a time to prevent condensation.

• Apply a universal prompt structure: "Cinematic handheld medium shot of [person] [action] [secondary person] [dialogue]. [Time of day, lighting, environment]."

This method is not just efficient; it is strategically defensible. While individual creators scramble to find the "best" prompts, PJ has built a system that works across projects. This VEO3 prompt framework allows him to charge $50,000+ per video while maintaining exceptional quality.

The VEO3 Technical Hack Nobody's Using for Character Consistency

The most valuable technical insight from PJ's workflow isn't about prompting. It's about editing within the generation itself.

VEO3's "cut to" function allows you to create scene transitions and close-ups within a single generation. Most creators generate separate shots and stitch them together. PJ uses this instead:

"[Character dialogue]. Cut to a close-up shot of [character] responding. [Response dialogue]."

This solves the character consistency problem while maintaining high fidelity. What looks like a multi-shot sequence is actually one generation, which saves hours of regeneration time and maintains visual coherence.

The business implication is clear: time saved per shot, multiplied by the number of shots, dramatically lowers production costs. This leads to higher profit margins or more competitive pricing.

How to Capitalize on VEO3 and AI Tool Launches for Viral Content

PJ strategically timed his Pupperman ad to drop the same day VEO3 launched at Google I/O, resulting in 3 million views overnight.

"Timing your viral videos around new products is definitely a hack because people always want to know, okay, Midjourney V7, V8 just dropped—who's making the best stuff?"

When a new AI tool is released:

• Search volume spikes for "[tool name] examples."

• The algorithm favors early adopters showing the tool's capabilities.

• Media outlets need visual examples for their coverage.

• Brands scramble to understand what is possible.

Being first is not just about being the fastest. It is about capturing the precise moment when attention and curiosity peak simultaneously.

The Meta-Strategy: How Behind-the-Scenes VEO3 Content Generates More Leads Than Ads

PJ doesn't just create ads. He creates "the story about the story."

"You're telling brands that this is cheaper and faster than live production, but it's also the story about the story. Whoever is making the first NFL spots with AI, they're going to win because it's like the story about the story."

His Twitter breakdowns showing prompt structures and workflows get more engagement than the ads themselves. This is not accidental; it is a deliberate content multiplication strategy:

One ad generates:

• The ad itself (client deliverable)

• A behind-the-scenes breakdown (social proof)

• A technical tutorial (authority building)

• A case study (sales material)

Each piece of content serves a different audience and drives different business outcomes.

How to Apply MrBeast Retention Strategy to VEO3 Brand Commercials

PJ applies MrBeast-style retention optimization to 30-second commercials.

"Things do not go viral if people do not watch until the very end. MrBeast will do a crazy fast montage of all the things you're going to see throughout the video. This hooks you with why you're going to watch until the end, and when the payoff finally happens, he's out within like two seconds."

The math: A tight 30-second ad with a 90% completion rate outperforms a 60-second ad with a 45% completion rate, not just algorithmically but also in terms of brand impact.

Building Authority in AI Video: The Case for Open-Source VEO3 Processes

"There are no more moats anymore. Everyone knows most of the processes. Prompts don't really matter; it's taste. Taste is the one thing. So I try and just give away everything."

When everyone has access to the same tools, scarcity shifts from the tools themselves to taste, execution, and speed.

Sharing processes:

• Builds trust by avoiding gatekeeping.

• Creates network effects through amplification and references.

• Establishes thought leadership.

• Pre-qualifies serious clients.

This creates a paradox: the more he shares, the more valuable his service becomes, because implementation is always more challenging than simple understanding.

How Spec VEO3 Ads Generate Six-Figure Inbound Client Leads

PJ does not hunt for clients. His content strategy manufactures inbound demand.

Creating fake pharmaceutical ads and mock commercials that brands can "see themselves in" works because it solves a founder's biggest objection: "Will this actually work for my brand?"

His Pupperman fake depression commercial generated leads because B2C brands immediately thought, "Could he do that for us?"

This is strategic portfolio development. The goal is not to create what you want, but to create what demonstrates capability within your target client's industry.

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