🪄 Figma's Programmatic SEO Strategy: 274,000 Visits in 3 months

Hey,

The Spells Master is back!

Welcome to the 143rd issue.

Today's topics:

1. Figma's Programmatic SEO Strategy: 274,000 Visits in 3 months

2. A tool to Create Deep Links

3. One recommended video on Color Theory

Figma's Programmatic SEO Hack: 274,000 Visits in 3 months

Figma launched its Color Meanings Section in May 2024, achieving 50,000 monthly visits within 30 days and 274,000 visits after 90 days.

Key Features:

• 7 color sections: Reds, Oranges, Yellows, Greens, Blues, Purples, and Neutrals (figma.com/colors)

• 48 content-rich pages on Color Meanings (figma.com/colors/dark-pink/, figma.com/colors/misty-blue/, etc..)

• Expandable color information with SEO-optimized posts

The SEO strategy targets common color-related questions.

It targets questions like "what color is dark pink?" where Figma ranks #2 on Google.

And "similar colors to dark pink" ranks #1 as a feature snippet on Google.

The content aligns with Figma's core product (design app) and target audience (designers).

Source: Ross Hudgens, CEO of Siege Media who collaborated with Figma Team to build Figma's Color Meaning Section.

A tool to Create Deep Links

Tap The Link opens apps directly from links, bypassing friction on social platforms. For example, YouTube's "Are you sure you want to visit this site?" when you click on a link.

Its benefits:

• 200% more clicks on Instagram Stories

• 3X more YouTube Ad revenue

• 380% more Affiliate Revenue

One recommended video on Color Theory

This video covers Color Theory.

Master color theory so you can impress people with images and fashion choices. If you like someone's style sense, turns out they are good at color theory and understand contrast.

Top Tweets of the day

1/

Must-read!!

99% of startups die of suicide than murder.

2/

Sponsorship bubble has burst. Companies have realized that most influencers don't actually influence anyone.

As an influencer, you should sell your own products relevant to your audience. Or else, you'll be poor and famous.

There is a reason The Rock sold Whiskeys while Kylie Jenner sold Beauty products. If they did the opposite, I doubt they'd be as successful. Know your audience so you can sell them the right stuff. Product-audience fit is extremely important.

3/

Turns out, the future of work is speaking. Its 3x faster to talk than type. And you need months to master speaking without ums, ahs, and repetitions.

Use VoiceNotes to get good at it fast. Its $50 lifetime to take unlimited voice notes. 65,000 people already use it so they've already made $3m.

Rabbit Holes

1. AIDA formula in ads: two awesome examples - I've heard about AIDA firstly in Glengarry Glenn Ross (phenomenal movie/acting if you want to learn how sales guys manipulate) and it stuck with me ever since. Copywriters talk about this formula all the time… because it works.

2. Stacked Marketer’s 2023 Annual Report - Stacked Marketer share everything about their newsletter business. They made $715,000 with 60,000 newsletter subscribers to their marketing newsletter.

3. How I saved by switching my newsletter to Sendy - Turns out, Sendy saves you a lot of money.

Until next time,

Your Spells Master!

If you enjoyed this, please consider sharing it with a friend. If a friend sent you this, get the next newsletter by signing up here.

Read all the old case studies here.

More Startup Spells 🪄

1. Negative Word of Mouth (LINK)

2. Geofencing for Hyper-Targeted Marketing (LINK)

3. Wavve: From $125k MRR To 7-Figure Exit (LINK)