🪄 Fake Viral Meme: Bernie Chair IKEA Stunt

Hey,

The Spells Master is back!

Welcome to the 144th issue.

Today's topics:

1. Fake Viral Meme: Bernie Chair IKEA Stunt

2. A tool to Turn Your Idea Into Prototype Within Seconds

3. One recommended video on Cursor Tips from The People Building Cursor

Fake Viral Meme: Bernie Chair IKEA Stunt

In 2021, a photo of Bernie Sanders sitting on a chair at an inauguration sparked a meme frenzy.

Bernie capitalized on the trend, selling merchandise and raising $40,000 for Meals on Wheels Vermont.

Seeing an opportunity, the team at Rise at Seven created a fake viral meme:

1. They designed 2 simple graphics with IKEA branding

2. Called it "The Bernie model"

3. Posted the images on social media

The fake IKEA ad garnered over 17,956 likes, 181 comments, and 311 reposts.

While it didn't generate direct sales, it's an impressive PR stunt. Easiest way to stand out if you want a job in PR.

Similar tactics can be used for actual sales, as demonstrated by Keysearch's Guerilla Meme marketing.

Memes work when the timing is perfect. And creative content like The Bernie Model is great for generating viral attention.

A tool to Turn Your Idea Into Prototype Within Seconds

Polymet AI transforms ideas into prototypes instantly using AI, enabling even non-designers to create beautiful designs.

One recommended video on Cursor Tips from The People Building Cursor

This video covers essential tips for using Cursor, shared by the team behind the tool.

Top Tweets of the day

1/

Jerry Seinfeld has a hilarious bit on this:

"Greatest guy in the world... never heard of him."

Single most superpower you can have in life is knowing which game to play.

Warren Buffett only makes 1-2 decisions per year and those few decisions make him more billions.

Connor Mcgregor wouldn't make $130m+ with his comedy but he can sure make it in UFC/Boxing with his comedy.

2/

Coding a full-blown Mac OS app in Swift using just Cursor is insane. He even wrote a 2k+ words guide!

3/

Use AI to apply with personalization. Remember not to do it super fast as LinkedIn is notorious in detecting bots.

Rabbit Holes

1. How My Startup Got Acquired After 6 Months - Good way to make money super fast is to flip a startup in <6 months. AI reduces the time to ship an app by 10x so you can flip it in <3 months.

2. Claude's System Prompts - Claude has open-sourced its system prompts. Think about it as learning alphabets in English Language. Pick up a few sentences so you can use it in your own prompts when necessary.

3. Review Mining: How to Understand Your Buyers When You’ve Got Limited Time (And Budget) - A copywriter's greatest secret is review mining. No one describes your product better than your customers. Ogilvy's famous Rolls-Royce ad "At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock", which doubled sales, was based on facts from a manual.

Until next time,

Your Spells Master!

If you enjoyed this, please consider sharing it with a friend. If a friend sent you this, get the next newsletter by signing up here.

Read all the old case studies here.

More Startup Spells 🪄

1. Figma's Programmatic SEO Strategy: 274,000 Visits in 3 months (LINK)

2. 4 Generative AI SaaS Trends for 2024 (LINK)

3. Effective CTAs (Call To Action) For Conversion Rate (LINK)