The "Do Not Click" PPC Strategy for Google Ads

An injury law firm tried something new with Google Ads.

They put "Do Not Click" in their headline and added their phone number with a note about the $200 click cost.

Legal PPC ads costs a lot. A single click costs $200 for most legal ads. In California, one click hits $320. Law firms pay this much because each new client brings high dollar value.

What Makes The Ad Smart

The ad cuts through the noise. It tells people to call instead of click. This saves money on click costs.

It grabs attention because it's different. People stop scrolling to read it as it uses pattern interrupt.

The Dangers Of The Ad

Google doesn't allow phone numbers in ad text. This ad breaks the rules. It might get the account shut down.

But there's another problem: Because no one clicks the ad, it will show up lower in search results.

This means higher costs to keep it visible. It increases Cost Per Customer (CPC.)

This clever trick might save money today but won't last longer. The risk of losing a Google Ads account outweighs the short-term gains from this ad.

The "Do Not Click" ad shows fresh thinking in marketing. It solves a problem in a new way. It turns heads and gets people talking.

The ad strategy might win a marketing award, but it's a risky way to make a sale. If you're willing to take the risk, give it a shot. You never know — the numbers might just work out in your favor.

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