🪄 The Diary Of A CEO's Genius Thumbnail Strategy using Meta Ads

Hey,

The Spells Master is back!

Welcome to the 107th issue.

Today's topics:

1. The Diary Of A CEO's Genius Thumbnail Strategy using Meta Ads

2. A tool to Search and Watch Unlisted YouTube Videos

3. One recommended video on The Dark Truth About PayPal

The Diary Of A CEO's Genius Thumbnail Strategy using Meta Ads

Steven Bartlett's Meta Ad Library

Steven Bartlett, the genius behind The Diary Of A CEO podcast, is a phenomenal marketer.

One of the most impressive things he does with his podcast is testing YouTube thumbnails before an episode is launched.

He doesn't just test 1 thumbnail. He tests 50+ thumbnails. Currently, he is testing 56 thumbnails.

You can see he uses 2 different pics and multiple text variations before choosing the one thumbnail with the highest CTR.

Alex Hormozi's Content Creation Strategy

Alex Hormozi does a similar thing with his tweets for his content creation process.

He tweets 5x a day and whichever tweet pops off is the one he makes content on.

Tweets become short-form videos and threads become long-form videos.

Zain's UGC Creators x Meta Ads Strategy

Zain used to pay a UGC agency $10k per month to get Ad Creatives for Meta Ads. Those Ad Creatives always flopped for them.

Now they give away $10k in inventory to UGC Creators as a sample to make UGC videos for them.

They onboard the UGC Creators as affiliates with 20% commission to generate $100k+ in revenue while making a solid 30%-40% margin.

Later on, they hit up their top UGC creators and pay them a small $100-$150 flat fee per creative to run them as Meta Ads to make another 6-figures from Meta.

In short, test the smallest possible variations that have the biggest impacts to make a massive difference in revenue.

A tool to Search and Watch Unlisted YouTube Videos

Unlisted Videos is a website for submitting, searching for, and watching unlisted YouTube videos.

There are times when the unlisted videos have more alpha but its hard to find them unless you get a direct link to it. Thankfully, with this site, you can find them.

One recommended video on The Dark Truth About PayPal

This video covers the PayPal story.

If you learn enough history about the Silicon Valley Startups, you'll realize all of them employed growth hacks that were in the grey area.

Top Tweets of the day

1/

Targeting a specific state or being everywhere in a particular niche will make you seem 100x bigger than you actually are.

This is how big PR sites pick up articles from the smaller ones. Smaller ones have their ears to the ground. Bigger ones use many smaller ones as a filter for their big story.

2/

Every big brand has a loophole like this, especially if its an e-commerce brand.

Women are great at spending and saving money. They have a knack for getting discounts.

Rabbit Holes

1. JK Molina's Brand Revealed - One trick to get better conversions is to steal the best practices from other entrepreneurs ahead of you. My Welcome Email is stolen (with a twist) from a successful entrepreneur in my niche and I get lots more replies than my previous Welcome Email.

2. My Article Went Viral. Here’s How Much It Made (& How You Can Do It, Too) - Easiest way to get in front of a new audience is to go viral again and again. Nowadays, every social media platform has made it easy to go viral again and again. Do that enough times and you become an influencer.

3. What’s Fueling Uber’s Growth Engine? - Uber's story is insane. Their growth hacks were equally disruptive.

Until next time,

Your Spells Master!

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More Startup Spells 🪄

1. Product-Channel Fit (LINK)

2. Young Indian Method (YIM) (LINK)

3. CTR Manipulation (LINK)