- Startup Spells πͺ
- Posts
- πͺ Danny Postma SEO Course: $106,000 revenue in 24 hours
πͺ Danny Postma SEO Course: $106,000 revenue in 24 hours
PLUS: Creating a GREAT ICP (Ideal Customer Profile)
Hey,
The Spells Master is back!
Welcome to the 122nd issue.
Today's topics:
Danny Postma SEO Course: $106,000 revenue in 24 hours
A tool to Find Alternatives To Stripe
One recommended video on Creating a GREAT ICP (Ideal Customer Profile)
Danny Postma SEO Course: $106,000 revenue in 24 hours
Danny Postma launched a pre-order page for his SEO course and it made $106,000 revenue and 1,657 sales in 24 hours.
The site had 10,531 visitors so it has a whopping 16% conversion rate.
The pre-order was charged very cheaply at $49 and pricing was increased by $10 every 100 sales. Now it is settled at $69.
I do think he could've charged way more like $250 (or even $500) and people would've still bought it (since he's made millions using SEO and has a relatively large audience with massive pockets) but even $250 would've gotten more money in the bank. And you can always reduce prices later.
Refactoring UI launch by Adam Wathan and Steve Schoger is a phenomenal case study on pricing info products.
But since its an impulse buy at $69, he will make up with insane volume. We're talking atleast ~10k sales at $69 pricing. It has been sold 2149 times already.
Danny Postma SEO Course sold 2149 times already
There are 2 strategies with courses:
Low Ticket x High Volume (The Amazon Strategy) - $10 ebooks but makes it up with millions of sales
High Ticket x Low Volume (The Louis Vuitton Strategy) - $1500 purses but makes it up with 10s of thousands of sales
And of course, you have the Apple's of the world that are massive status games that sell expensively and people still buy them.
appleβs real moat is girls getting the ick at green bubbles
β sophie (@netcapgirl)
1:02 PM β’ Jun 11, 2024
So why did it sell well?
Danny Postma has been giving free value for years on X and he has made his revenue numbers for his startups public for a long time. He stopped sharing them now but his previous AI-Copywriting SaaS built on top of GPT-3 was Headlime.
Headline was making around ~$20k MRR when it sold to Jasper for ~$1m.
His other products like LandingFolio made like $1k MRR with just SEO.
And he has given free masterclass on SEO before.
"You're only successful because you have a large following."
BS. Here's how you can do the same with 0 followers π§΅π
β Danny Postma (@dannypostmaa)
4:23 AM β’ Apr 13, 2023
But the 2nd reason is hopium. People want to be like Danny so they, too, can make millions. This is the same reason people go to school. The same thing happened with Marc Louivon who made $100k per month for many months with Shipfast. People bought a coding boilerplate because they wanted to ship fast like Marc otherwise you can find 1000s of coding boilerplates for free.
You can find the same info Danny is gonna give on any other SEO books/courses so it clearly isn't the info they are looking for.
They are looking for proof of results.
Danny has proof of results with SEO and Marc has proof of results with shipping fast.
And their followers have seen them excel at it for a really long time, so they jumped ship when they put a buy button on the internet.
Adam Wathan describes it well:
Giving away your work for free is like compressing a spring that releases when you finally put something up for sale. The longer you do it, the more energy is released. Steve and I compressed the Refactoring UI spring for over two years. It made $1,000,000 in the first month.
β Adam Wathan (@adamwathan)
2:01 PM β’ Aug 20, 2020
This is why people sell info products. Running a business is hard and info-products are much easier in comparison in terms of overhead.
If you have the knowledge and reputation, educational info products are underrated commercial opportunities.
- one-off sales
- no long-term obligations
- high intensity work vs long consistent slog
- topics of personal interest
- low overheads
- low risk
- high upsideβ Daniel Vassallo (@dvassallo)
10:03 PM β’ Aug 4, 2024
So if you want to sell an info product on the internet, you have to do the following:
Build proof of work.
Sell info on that proof of work.
Remember, people don't buy something the first time they see it. They have to see it over and over again unless its an impulse purchase like a <$100 offer.
And if you have proof of work like Danny who made his millions using SEO, then you can charge out of the market price and make a killing through it.
A tool to Find Alternatives To Stripe
Stripe Alternatives is something you should definitely bookmark. Never ever depend on one platform for anything especially if its payments-related.
Stripe has best UX/DX of all payment processors but remember you are leaving money on the table by not adding PayPal which has wider reach.
Tim Ferriss recommends always keeping 2 alternatives for fail-safe if one fails for some reason. He keeps 2 mics at all times for this very reason. I know what it feels like to lose your only laptop but thankfully, I have a PC too.
One recommended video on Creating a GREAT ICP (Ideal Customer Profile)
This video covers how to create a GREAT ICP (Ideal Customer Profile) so you can nail down yours.
Top Tweets of the day
1/
Itβs important to play a game where there can be multiple winners.
Otherwise, you might still have exceptional talent and make incredible sacrifices and it all goes down on how many other people did the same + a coin toss. A race to the bottom.
β Luca Dellanna (@DellAnnaLuca)
6:00 AM β’ Aug 5, 2024
Game selection is the most important skill. Shaan Puri thinks Olympics are a waste of time.
"Good is relative. You could be the seventh-best player in the whole world. But if you're playing with the other six, you're the sucker."
2/
Was thinking about hijacking some AIs from this site, seeing which one is in the smallest category of competition with the highest level of market growth via:
meetglimpse.com + dataforseo.com + socialblade.com analysis.
β Kumar (@datarade)
1:05 AM β’ Aug 4, 2024
There's An AI For That is an AI Directory that gets a ton of traffic. And whoever renews their ads on for that site is probably making a killing. The goal is to find the startup that gets most clicks and you can build it without much effort.
Someone built a list of those here.
3/
If you think your startup needs to be genius and super complicated check this lol
β Danny Postma (@dannypostmaa)
2:51 AM β’ Aug 6, 2024
It is AltText AI.
I found the startup in 3 steps:
Search the description "Automatically generates alt text to boost SEO and improve accessibility" on Google and the 1st link was AltText AI.
Now I had to confirm so I found the location on Acquire Listing to be "New Jersey" and I cross-referenced it with AltText AI's "Privacy Policy". I searched for "United" (short for "United States" or "US") and found "Princeton Junction, NJ 08550" which I searched on Google and found it to be located in "New Jersey"
The listing says it has only one developer and if you check the Wordpress Plugin, you can find the owner of it. Additionally, you can reverse-engineer competitors to be double sure.
This is THE GUIDE to reverse-engineer startups making millions on Acquire.
Rabbit Holes
The Reddit Advertising Playbook for 2024 - Reddit and X are hardest ad platforms. Only few people do it successfully so it is probably the platform's problem. But this does have quite a few tips on Reddit Content Marketing. Organic content on Reddit gets 100k-1m views if your topic is good. This is hard on other platforms.
How I use Reddit and AI to find winning startup ideas - Greg Isenberg - Startup Hack: Find the fastest growing community on Reddit and build a product for it. There are people who saw Notion's growth and started selling Notion Templates. Some of them made millions with it.
Attribution is Dying. Clicks are Dying. Marketing is Going Back to the 20th Century. - Zero-click content is the future. Every entrepreneur should have an onboarding form to ask where their customers found them from.
Until next time,
Your Spells Master!
If you enjoyed this, please consider sharing it with a friend. If a friend sent you this, get the next newsletter by signing up here.
Read all the old case studies here.
Reply