🪄 Danny Postma SEO Course: $106,000 revenue in 24 hours

Hey,

The Spells Master is back!

Welcome to the 122nd issue.

Today's topics:

1. Danny Postma SEO Course: $106,000 revenue in 24 hours

2. A tool to Find Alternatives To Stripe

3. One recommended video on Creating a GREAT ICP (Ideal Customer Profile)

Danny Postma SEO Course: $106,000 revenue in 24 hours

Danny Postma launched a pre-order page for his SEO course and it made $106,000 revenue and 1,657 sales in 24 hours.

The site had 10,531 visitors so it has a whopping 16% conversion rate.

The pre-order was charged very cheaply at $49 and pricing was increased by $10 every 100 sales. Now it is settled at $69.

I do think he could've charged way more like $250 (or even $500) and people would've still bought it (since he's made millions using SEO and has a relatively large audience with massive pockets) but even $250 would've gotten more money in the bank. And you can always reduce prices later.

Refactoring UI launch by Adam Wathan and Steve Schoger is a phenomenal case study on pricing info products.

But since its an impulse buy at $69, he will make up with insane volume. We're talking atleast ~10k sales at $69 pricing. It has been sold 2149 times already.

There are 2 strategies with courses:

1. Low Ticket x High Volume (The Amazon Strategy) - $10 ebooks but makes it up with millions of sales

2. High Ticket x Low Volume (The Louis Vuitton Strategy) - $1500 purses but makes it up with 10s of thousands of sales

And of course, you have the Apple's of the world that are massive status games that sell expensively and people still buy them.

So why did it sell well?

Danny Postma has been giving free value for years on X and he has made his revenue numbers for his startups public for a long time. He stopped sharing them now but his previous AI-Copywriting SaaS built on top of GPT-3 was Headlime.

Headline was making around ~$20k MRR when it sold to Jasper for ~$1m.

His other products like LandingFolio made like $1k MRR with just SEO.

And he has given free masterclass on SEO before.

But the 2nd reason is hopium. People want to be like Danny so they, too, can make millions. This is the same reason people go to school. The same thing happened with Marc Louivon who made $100k per month for many months with Shipfast. People bought a coding boilerplate because they wanted to ship fast like Marc otherwise you can find 1000s of coding boilerplates for free.

You can find the same info Danny is gonna give on any other SEO books/courses so it clearly isn't the info they are looking for.

They are looking for proof of results.

Danny has proof of results with SEO and Marc has proof of results with shipping fast.

And their followers have seen them excel at it for a really long time, so they jumped ship when they put a buy button on the internet.

Adam Wathan describes it well:

This is why people sell info products. Running a business is hard and info-products are much easier in comparison in terms of overhead.

So if you want to sell an info product on the internet, you have to do the following:

1. Build proof of work.

2. Sell info on that proof of work.

Remember, people don't buy something the first time they see it. They have to see it over and over again unless its an impulse purchase like a <$100 offer.

And if you have proof of work like Danny who made his millions using SEO, then you can charge out of the market price and make a killing through it.

A tool to Find Alternatives To Stripe

Stripe Alternatives is something you should definitely bookmark. Never ever depend on one platform for anything especially if its payments-related.

Stripe has best UX/DX of all payment processors but remember you are leaving money on the table by not adding PayPal which has wider reach.

Tim Ferriss recommends always keeping 2 alternatives for fail-safe if one fails for some reason. He keeps 2 mics at all times for this very reason. I know what it feels like to lose your only laptop but thankfully, I have a PC too.

One recommended video on Creating a GREAT ICP (Ideal Customer Profile)

This video covers how to create a GREAT ICP (Ideal Customer Profile) so you can nail down yours.

Top Tweets of the day

1/

Game selection is the most important skill. Shaan Puri thinks Olympics are a waste of time.

2/

There's An AI For That is an AI Directory that gets a ton of traffic. And whoever renews their ads on for that site is probably making a killing. The goal is to find the startup that gets most clicks and you can build it without much effort.

Someone built a list of those here.

3/

It is AltText AI.

I found the startup in 3 steps:

1. Search the description "Automatically generates alt text to boost SEO and improve accessibility" on Google and the 1st link was AltText AI.

2. Now I had to confirm so I found the location on Acquire Listing to be "New Jersey" and I cross-referenced it with AltText AI's "Privacy Policy". I searched for "United" (short for "United States" or "US") and found "Princeton Junction, NJ 08550" which I searched on Google and found it to be located in "New Jersey"

3. The listing says it has only one developer and if you check the Wordpress Plugin, you can find the owner of it. Additionally, you can reverse-engineer competitors to be double sure.

This is THE GUIDE to reverse-engineer startups making millions on Acquire.

Rabbit Holes

1. The Reddit Advertising Playbook for 2024 - Reddit and X are hardest ad platforms. Only few people do it successfully so it is probably the platform's problem. But this does have quite a few tips on Reddit Content Marketing. Organic content on Reddit gets 100k-1m views if your topic is good. This is hard on other platforms.

2. How I use Reddit and AI to find winning startup ideas - Greg Isenberg - Startup Hack: Find the fastest growing community on Reddit and build a product for it. There are people who saw Notion's growth and started selling Notion Templates. Some of them made millions with it.

3. Attribution is Dying. Clicks are Dying. Marketing is Going Back to the 20th Century. - Zero-click content is the future. Every entrepreneur should have an onboarding form to ask where their customers found them from.

Until next time,

Your Spells Master!

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Read all the old case studies here.

More Startup Spells 🪄

1. Underground SEO Hustle (buying backlinks to Reddit posts) (LINK)

2. Affiliates exploded this AI Startup to $100k MRR in 223 days! (LINK)

3. Gumroad SEO Ranking Factors (LINK)