How Daniel Vassallo Earned $200,000 with Unlimited Consultations

Daniel Vassallo tried a new business model: unlimited consulting for a one-time fee. His simple approach netted $200,000 in a year.

Daniel Vassallo offered one-on-one consulting through the Small Bets community under an unconventional model: a one-time fee for unlimited, indefinite access to his time.

He charges $2,500 for lifetime access to his consulting via Zoom calls.

Clients can book as many sessions as they need, with no time limit. He backs this with a full refund guarantee for 1 year. Clients can pay upfront or spread the cost over 4 months at $625 per month.

The numbers tell a clear story. 85 people signed up. 5 asked for refunds - 3 never used the service, and 2 left after trying it. This left 80 active clients. Through 210 consulting sessions, Daniel earned an average of $952 per hour.

Inspired by The Universal Healthcare Systems

Daniel based his model on universal healthcare systems. Outside of USA, people can visit doctors whenever they want as the visits are free but patients only book visits when they have real pain.

Patients don’t overuse medical services because appointments require their time, too. A 30-minute doctor visit costs the patient 30 minutes.

This natural limit works because both parties must invest their time.

Rules To Prevent Misuse of Time

To prevent misuse, communication is strictly synchronous. The key rule: all work happens in real-time on Zoom.

Daniel doesn't take email requests or give written feedback. This keeps the focus on live problem-solving and prevents quick requests that need long responses.

Why Unlimited Access Works

Traditional consulting creates pressure. Clients watch the clock or rush to use their time before it expires. Daniel's unlimited model removes these limits. Clients can wait weeks or months between calls. They know he'll be there when they need help.

Clients can book sessions immediately, next year, or even five years later. Life delays—a busy month or unexpected event—don’t penalize them.

The model proves its worth through repeat business and low refund rates. Daniel now plans to add 20 new client spots for 2025.

The approach also works well for other consultants - Jonathan Stark uses this model for his coaching, and members of his Ditcherville consulting group have adopted similar unlimited subscription plans with success.

This approach turns consulting into a long-term partnership rather than a time-based transaction. Clients get a consultant on speed dial. The consultant builds stable income through genuine relationships.

The model works due to these 3 principles:

• Synchronous interaction is critical. Limiting communication to live calls prevents one-sided time drains.

• Trust clients to self-regulate. No one books frivolous meetings—their time matters as much as the consultant’s.

• Generous refunds filter mismatches. A no-questions-asked policy ensures only committed clients stay.

And the upfront fee of $2,500 works in Daniel's favor even when clients book few calls. Some clients might have paid more with hourly rates, while others might have paid much less. But the set fee removes the mental friction of per-hour billing, creates a simpler arrangement for both parties, and makes a whole lot of money for Daniel Vassallo which he otherwise wouldn't have made.

Top Tweets of the day

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Gary Vee was early on Facebook, YouTube, Twitter, and TikTok.

He knows where things are going when it comes to socials. This is what he said for 2025 and beyond.

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My favorite one in these is "Takeaway #2: Above $5M/year in revenue, you don’t bootstrap departments. You hire subject matter experts who build the department."

Something Mr.Beast often does. Like jumping on a call with the podcast host of "How To Take Over The World" to learn more about history or partnering up with experts to avoid using child labor to produce cocoa for his chocolate brand Feastables.

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