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Coca-Cola's Christmas Marketing Strategy

Coca-Cola's Christmas Marketing Strategy

PLUS: What Are Evals in AI?

Startup Spells 🪄
December 25, 2024

Coca-Cola's Christmas Marketing Blueprint

Coca-Cola achieves Christmas success through a strategic plan. Their smart approach helps them connect with customers and boost sales during the holiday season.

Coca-Cola's Emotional Appeal

Coca-Cola's advertisements are known for tapping into emotions to create a positive brand perception and connection with consumers.

The company's 1995 ad, "Holidays are Coming", has consistently performed well and is considered by some to be the yardstick for Christmas advertising.

Their "Holidays Are Coming" ad is shown every year since 1995. They used AI Video this year for Christmas 2024.

It's a key contributor to Christmas success. In fact, in 2021, sales of Coca-Cola grew 36% over the Christmas period, partly because of this ad.

The company doesn't stop there.

They also create ads like "I'd Like to Buy the World a Coke" that promote themes of unity, friendship, and happiness or ads like "New Guy" that capture the experience of introducing a new romantic partner to a family and seamlessly integrate Coca-Cola products into the narrative.

These heartwarming messages by Coca-Cola resonate with customers.

In-Store Tactics

Coca-Cola also focuses on stores. They ramp up its advertising in stores and transform supermarkets with visually striking festive displays, which helps put its brand front and center.

Coca-Cola In Store Marketing

This makes people think of Coca-Cola when they go shopping. It keeps their brand "top-of-mind" during the holidays as they build awareness throughout the year.

Coca-Cola's Truck Tour

Coca-Cola takes things further.

They use their famous "Christmas trucks" from the "Holidays Are Coming" ad.

Coca-Cola Truck

They organize a truck tour and send trucks to places around the UK.

Coca-Cola Truck Tour Dates

Families take photos with the truck.

Coca Cola Truck Family Pic

They also give out free samples and merchandise. This creates a great opportunity for both engagement and further brand visibility. People post their pictures online and tag Coca-Cola in their content. This generates millions in free advertising and amplifies their Christmas message organically.

Coca-Cola's Christmas strategy is a masterclass in marketing. By combining effective advertising, in-store engagement, and a physical tour, they connect with customers and secure a successful holiday season.

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