- Startup Spells 🪄
- Posts
- 🪄 Asshole Consulting's Copywriting Genius
🪄 Asshole Consulting's Copywriting Genius
PLUS: The Single Biggest Reason Why Startups Succeed
Startup Spells 🪄
August 16, 2024
Hey,
The Spells Master is back!
Welcome to the 132nd issue.
Today's topics:
Asshole Consulting's Copywriting Genius
A directory of All The Resources You Need To Get Clients With Cold Outreach
One recommended video on The Single Biggest Reason Why Start-Ups Succeed
Asshole Consulting's Copywriting Genius
Copywriting isn't about blending in, its about standing out.
Asshole Consulting by Aaron Clarey stands out in the sea of sameness. It uses radical candor as a brand strategy.
Asshole Consulting - Homepage
Asshole Consulting's Copywriting Principles:
Don't blend in, stand Out - In a sea of polite professionals, he is a storm that screams "asshole." You can't ignore that.
Hit 'em where it hurts - Most people are tired of useless advice that's overpriced. Instead, get rude advice at a fair price.
Polarization on Purpose - He polarizes on purpose. He knows it'll offend some, but those who love it, would REALLY love it.
Promise of Value: Strip away the swearing, and you've got a clear offer - an honest & actionable advice.
Memorable Branding: The branding is etched into the brain like a tattoo you can't scrub off. Love it or hate it, you won't forget "Asshole Consulting."
And the copy is consistent throughout the landing page.
Asshole Consulting - Make A Payment
Asshole Consulting - 1-on-1 Consultation
The big lesson is that differentiation through brutal honesty can be powerful.
It's not about being rude, it's about being refreshingly direct in a world full of sugar-coating.
"You want to pay Bain and McKinsey $800 to lie to you to make you feel good, or do you want to pay $100 for an asshole who doesn't care about your feelings the truth. Fucking Harvard MBA's couldn't ever come up with this business plan."
Asshole Consulting targets the discontent by giving actionable advice rather than giving platitudes.
And it positions brutal honesty as its core value which sets it apart from softer, more diplomatic competitors.
Finally, its bold voice polarizes audience which cultivates a fiercely loyal customer base that resonates with no-BS stance.
A directory of All The Resources You Need To Get Clients With Cold Outreach
B2B Gold is a directory containing every resource you need to get clients with cold outreach.
It is a one-stop shop that contains all kinds of tools from Instagram to Email on cold outreaches.
One recommended video on The Single Biggest Reason Why Start-Ups Succeed
This video covers the biggest reasons why startups succeed. It is one of the most profound Ted Talks ever.
Top Tweets of the day
1/
We just passed 100,000 files organized with Sparkle!
And we've spent $10 total on AI calls.
This would have been impossible for a small, mostly bootstrapped company like ours without @OpenAI's GPT-4o mini.
It's a huge gift to startups.
— Dan Shipper 📧 (@danshipper)
4:13 PM • Aug 15, 2024
AI is insanely cheap now.
2/
everyone great I’ve ever worked with has been brutally humbled, cut down to nothing, at least once in their life and came back for it better
it’s incredibly dangerous to work with folks that haven’t experienced a true fall yet. its the most important experience you could have
— Will Manidis (@WillManidis)
6:05 PM • Jul 24, 2024
People who win on their first try easily give up at the face of adversity.
Reminds me of Ronda Rousey who went from winning all matches to getting her 1st loss, 2nd loss, and retiring from UFC.
3/
I went from a dev with a salary of $90k/year to now closing a deal worth $90k per invoice for my own product 🥹
— Tony Dinh 🎯 (@tdinh_me)
9:32 AM • Jul 30, 2024
B2B pays better.
Rabbit Holes
how to make the most of every content viewer / website visitor - Most people who visit your site won't purchase the product on the first go. But there is no reason not to let all that traffic go to waste.
Use boring sign-up screens - Turns out, boring sign-up screens convert better.
87 Must-Try SaaS Growth Hacking Tactics for 2024 - The difference between successful SaaS founders and unsuccessful ones are the successful ones try a lot of different strategies before they find a winning strategy and go all in on it. This post covers 87 different ones for you to choose from and start going aggressive on them.
Until next time,
Your Spells Master!
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