Alex Becker's 'TRT' Ads Framework

Alex Becker made $76,633,112 by spamming "TRT" Ads. TRT stands for Testimonial Repeat Testimonial.

Becker started during Warrior Forum days where he used to sell copywriting and SEO products. On Warrior Forum, he focused on bringing a lot of testimonials instead of writing long-form copy.

He focused on getting testimonials, stacking them up, and advertised the results. The plan worked and he turned his info-marketing business into multi-million dollars.

For Hyros, an AI Ad Optimization SaaS, he tried using the Testimonial Ladder.

The Testimonial Ladder is a method of growing your business and acquiring customers through a strategic approach to testimonials.

It involves a cyclical process:

1. Secure Early Testimonials

2. Leverage Testimonials for Growth

3. Target Testimonials by Influencers

4. Rinse and Repeat

He did the same for launching Hyros.

1. Initial 10 Customers

The launch of Hyros involved recruiting 10 initial customers by offering the product for free in exchange for testimonials.

They recruited guys in the info marketing niche.

2. Targeted Outreach To Whales & Testimonial Ladder

Using existing testimonials as social proof, he strategically targeted bigger names in the info marketing niche, like Dan Henry, Grant Cardone, and Tony Robbins' ad agency.

He offered Hyros for free and leveraged each testimonial to reach the next level.

3. Dominating with Testimonials

This strategy led to Hyros amassing testimonials from major players, creating a dominant presence in the info marketing space.

4. Expanding to New Industries

Using the success and testimonials from the info marketing niche, he replicated this model to break into e-commerce by working with brands like Playboy and SaaS by partnering with ClickFunnels.

The Testimonial Ladder is a simple yet powerful strategy that can outperform complex advertising tactics.

A tool to Find Ads On Your Facebook Feed

MyAdFinder allows you to hunt trending ads from your Facebook News Feed.

MyAdFinder makes it easier to spot retargeted ads on Facebook.

To see retargeted ads, visit your competitor's site, add a product to your cart, and begin the checkout process but don't complete the checkout process. Then, go to Facebook and scroll through your feed until you are served an ad.

One recommended video on New Opportunities That Keep You Poor

This video covers the stage every entrepreneur gets stuck at, possibly the hardest stage of entrepreneurial journey.

Top Tweets of the day

1/

New problems require new solutions.

Biggest target for AI Voice Clone Scams won't just be boomers, it will be everyone.

All humans are fallible.

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Product Hunt is officially pay to play.

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The smartest people choose the right market to play in.

Rabbit Holes

1. How To Create Sharable Content - Sharable content is the #1 way to grow on social media.

2. AI Overview Trends: Insights from 5,000 HR and Workforce Management Keywords for SaaS - Focus more on search queries that don't appear in AI overviews, particularly bottom-of-funnel and comparative keywords.

3. ICP scoring - Phenomenal framework on scoring ICPs based on key metrics like Company Type, Founded Year, Employee Count, Country, and Email Provider so you focus on companies that will help you grow quickly. For example, using Employee Count as a key metric to look for product market fit. Smaller companies are less likely to have achieved PMF, so the highest score goes to companies with 15-500 employees. Generally, companies with more than 500 employees score lower because they are slower to work with.

Until next time!

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More Startup Spells 🪄

1. The Rise of Influencer-Led SaaS Ventures (LINK)

2. How Old Spice Ad Speaks To Women But Targets Men (LINK)

3. Slack's Hyperbolic Ads (LINK)