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- Stealing Reddit Content That Goes Viral on X (Twitter)
Stealing Reddit Content That Goes Viral on X (Twitter)
PLUS: 5 Levels of Market Awareness (CUSTOMER PSYCHOLOGY)
Stealing Reddit Content That Goes Viral on X (Twitter)
Stealing content from Reddit and posting it on X is the smartest arbitrage play in 2026.
While most creators burn out trying to write original thought pieces every morning, smart operators take a different approach. They find value in one market (Reddit) where it is abundant and move it to another market (X) where it is scarce.
Ian Nuttall's entire strategy relies on this simple truth.

Stealing content from Reddit and posting it on X strategy example
People are not everywhere at once. Only content creators are everywhere.

Ian Nuttall stealing content from Reddit
The signal advantage of niche subreddits
Reddit is a meritocracy of ideas. Subreddits like /r/ClaudeAI or /r/SaaS act as massive filters. 1000s of users upvote good content and downvote noise. By the time a post reaches the "Hot" tab on a niche subreddit, it has already been validated by 100s of humans.
You must monitor these high-signal environments. When you see a tool, a script, or a discussion gaining traction on Reddit, you know it has a high probability of working on X.
The audience on X has likely never seen it. They don't browse the specific documentation pages or GitHub repositories that Reddit users dig up. To them, you aren't a reposter. You are a curator.
Monitoring changelogs for automated news content
Manual curation is only half the strategy. You also need a system for automated content generation. Developers crave updates about the tools they use daily.
Ian built a pipeline that monitors changelogs for popular developer tools. When a tool like Claude Code or OpenAI Codex releases an update, his system catches it.
This isn't an opinion. It is news.
He pipes these updates directly into a Telegram channel called dev/changelogs. This channel serves as a holding tank and a distribution channel in itself.

Ian Nuttall's dev changelogs Telegram channel
Building a Telegram asset with automation
The Telegram channel acts as a source of truth feed. The content in this channel is purely automated. The bot scrapes the release notes and prints it nicely.
Once the system is built, the cost of content production drops to zero. The bot works while you sleep. It creates a constant drumbeat of activity that proves you have your finger on the pulse of the industry.
The final step is moving this automated content back to the public square. You take these changelogs and post them to X.
Look at the structure of these updates.

Ian Nuttall tweeting Claude Code update
He uses a consistent format:
Headline with version number
"Features" section
"Fixes" section
Screenshot of the terminal or changelog

Ian Nuttall tweeting Factory CLI update
He doesn't add fluffy commentary. He doesn't say "I'm so excited about this update!" He just presents the data.
This establishes authority. By consistently breaking news about updates for tools like Factory CLI or Claude, he becomes the go-to source for that information.
Curation is better than creation
Creators obsess over "originality." They think every tweet must be a unique insight born from hours of meditation.
This strategy proves that curation is a form of creation.
He leverages the work of others—the developers writing code, the Reddit users filtering links, the companies publishing changelogs—to build his own distribution.
You can replicate this stealing Reddit content for X loop in any niche:
Find the subreddit where your target customers hang out
Sort by "Top" or "Rising"
Identify the resources they love
Repackage those resources for X or LinkedIn
Automate the news feed for that specific niche
The internet is fragmented. Value is trapped in silos. Your job is to build the bridge.
Top Tweets of the day
1/
Never really thought that affiliates help with SEO but it makes sense since most affiliates write blogs and make videos on your product.
That's why you need a strong affiliate plan for the first 6 months especially if the product is novel. Steal Copy AI's Affiliate Program that gave 45% for the first 6 months.
2/
Tons of good replies and a masterclass in engagement bait on social media. Use such questions where everyone can show their expertise.
3/
Everytime a bad thing happens in relation to your company you need to put out a good press release out. No matter whose mistake it is... once a narrative is established, it's hard to change it unless you apply pressure in opposite direction.
An example would be "all billionaires are bad." Its so overused by politicians like Bernie to fool the public that its accepted as a truth rather than an opinion.
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