MrBeast's Advice Led Alex Hormozi to Live Streaming

Content creation has a new paradigm, and Alex Hormozi discovered it through an unlikely source: a private conversation with Mr. Beast.

It clarified where influence is headed and why traditional metrics no longer work.

Mr. Beast's Stadium Experiment Revealed the Shocking Truth About Who Really Has Influence

Mr. Beast recounted an experience from a major soccer match. The event organizers introduced different tiers of creators and celebrities to the crowd, and the audience's reaction served as a real-world measure of genuine connection and influence.

An hierarchy emerged:

1. A-List Celebrities from Traditional Media received almost no applause. Their polished, scripted, and heavily edited content creates distance between them and their audience.

2. Short-Form Creators from platforms like TikTok and Instagram Reels earned slight applause. While entertaining, their content is mostly forgettable.

3. Long-Form Creators including YouTubers and podcasters received legitimate applause. The audience became noticeably energized. The reason was long-form content allows for multiple reinforcing cycles, creating more opportunities to provide value and build trust. A single 1-hour podcast accomplishes what 480 shorts (15-second) would need to achieve the same level of exposure.

4. Live Streamers triggered the most dramatic response. The entire stadium erupted. Live streaming represents the rawest, most unscripted form of content available. It serves as the closest digital equivalent to spending time with someone in person, building unparalleled trust in the process.

This hierarchy demonstrates a critical insight: influence no longer stems from reach alone.

Connection drives influence, and the deeper that connection, the more powerful the resulting influence becomes.

Social Media Is Dead, Interest Media Wins

This observation led Hormozi to his core thesis about the future of content. The industry is transitioning from social media to what he calls interest media.

Chasing viral views has become a losing strategy. If a video of someone's grandmother slapping Hormozi gets 50 million views, those numbers mean nothing for his business goals. That content attracts people interested in humor, not in building successful companies.

Modern algorithms have grown sophisticated enough to function as the ultimate targeting tool. The technology understands content topics, evaluates creator backgrounds, and matches videos with users who have demonstrated engagement with specific subjects. In this new paradigm, the content itself becomes the targeting mechanism.

Interest media represents this evolution. The goal shifts away from being social for the masses toward being interesting to a specific audience avatar.

Why 100K Views Beats 50 Million

Alex Hormozi uses U.S. Census data to define his market.

The statistics tell a revealing story:

Only 9% of Americans own a business—32 to 33 million people.

Within that group:

• 95% generate under $1 million annually

• 5% (1.5 million) exceed $1 million

• 4% surpass $10 million (1 in 250)

• 0.03% reach nine figures (1 in 3,000)

100,000 views targeting million-dollar business owners is exceptional performance.

Comparing these numbers to Mr. Beast's view counts makes no sense because they play fundamentally different games.

Hormozi has analyzed businesses generating over $1 million annually with fewer than 5,000 followers. Success requires the right audience, not a massive one.

The New Content Strategy: Live Interactive Media

Hormozi has now committed fully to live interactive.

Live streams combine deep connection with his SPCL framework (Status, Power, Credibility, Likeness).

Success is measured by real responses, not views. When a respected business owner texts "Yo, that was fire," he knows the content hit its mark.

Depth Beats Breadth Every Single Time

The viral chase needs to end. What matters: understanding your target market's exact size and delivering intense value to that specific audience.

Success in the interest media era requires depth over breadth. For maximum trust and influence, authentic connection formats are non-negotiable.

Live streaming represents the pinnacle of this approach: unscripted, real-time, and authentic.

Top Tweets of the day

1/

The algorithm has changed. Follower counts are dead. What matters now is content that matches a specific interest because it drives dwell time. People spend more time consuming content about their passions.

This means you must pick a niche and own it completely:

• If your niche is SEO, talk only about SEO

• Never branch into adjacent topics like mobile apps marketing

• Every video should be a variation of the same core topic

Denis Shatalin's YouTube channel proves this works. Every single video targets the same founder (B2B SaaS) audience. The algorithm recognizes this laser focus and rewards it with distribution.

Commitment to a single niche beats scattered content every time.

2/

Engagement pods are essential for growth.

The bigger the audience of clippers you have, the more you can go viral.

Comment Bounties is one way to do it.

3/

YouTube is GOATed once you find an outlier on a video because the concept and the hook within the first 10 seconds resonated with the audience to watch all the way through.

Rabbit Holes

1. I Found 7 Untapped AI SaaS Ideas (For NEW ChatGPT Image API)

2. How to make SEO-friendly URLs (most websites still get this wrong)

3. LLM-as-a-(third-party-authority-and-)social-proof

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