GrannySpills: AI Influencer to Hit 1M Followers in 22 Days

July 4th, 2025. GrannySpills, an AI influencer made using Google's VEO3, launches.

On July 26th, 2025, it hit 1 million followers. No human face. Just AI and a pink Mercedes van.

She's now at 1.8 million followers, selling Cameo videos and promoting a $30 PDF that made $15k.

When perfection fails, choose character over realism

Most AI creators chase photorealism. They want undetectable deepfakes. GrannySpills did the opposite. She's obviously AI-generated. And that's exactly why it worked.

The psychology: novelty beats perfection in saturated markets. Instagram users see thousands of real influencers daily. Another perfect face disappears into noise. But an AI grandmother giving toxic dating advice in a pink van? That triggers a double-take.

Blur Studios understood that early adoption beats late perfection. They launched when AI video was expensive and obvious. They didn't wait. They exploited the novelty window.

As Alen Sultanic says: "If the market is fertile, you can piss on it and still win big."

The AI video market is fertile and novel. Anything will go viral by just riding the AI Video wave.

The shareability formula that made GrannySpills unstoppable

Traditional influencers rely on aspiration. GrannySpills weaponized 3 psychological triggers:

1. Pattern interruption: Grandmothers giving advice isn't new. AI-generated grandmothers dispensing gold-digging tips while riding in branded vans? Your brain stops scrolling immediately.

2. Permission to laugh: The character is intentionally absurd. You're not laughing at a real person. You're laughing at a deliberately ridiculous concept. That removes the guilt barrier to sharing.

3. Controversy as content: Toxic dating advice creates polarization. People share to express outrage or agreement. Either way, it spreads. The niche isn't morally defensible, but it's algorithmically optimal.

Each layer compounds. You're not just entertained. You're compelled to show it to someone else.

The network effect that multiplied reach exponentially

Blur Studios didn't stop at GrannySpills. They built an ecosystem:

Joey on the Streets (624K followers) does street interviews.

Nana Nessa (119K followers) gives career advice.

Auntie Aurora teaches financial literacy.

Each character targets different niches but cross-promotes relentlessly. GrannySpills appears in Joey's videos. Nana Nessa references GrannySpills. One viral video drives traffic across the entire network.

Result? 350 million views monthly and 5B+ lifetime views.

This is the unfair advantage. Human influencers scale linearly. AI character networks scale exponentially. Launch dozens weekly. Kill what fails. Scale what works.

Why this niche won't make you rich (but others will)

GrannySpills proved the model works. But toxic dating advice isn't maximally monetizable. Controversy drives views but limits brand partnerships. The $30 PDF made $15k, not $150k.

The real opportunity? Apply this playbook to lucrative niches. Finance education. Fitness coaching. Business strategy. These verticals have higher customer lifetime value and better monetization paths.

Use GrannySpills to build the Instagram engagement network (or Instagram pod). Cross-promote into characters with actual revenue potential. That's the play.

The timing advantage nobody talks about

Every creator faces this question: launch now or wait for better tech? Blur Studios chose early launch. 3 advantages emerged:

1. They captured the novelty window. Being first to 1M followers with toxic dating advice is permanent. Nobody can take that headline.

2. They learned faster than waiting competitors. Each video taught them what resonates. By the time others launch with better tech, Blur Studios has months of performance data and how VEO3 works.

3. They built distribution before needing it. New characters launch into existing audiences. That beats cold-launching every time.

Within 5 years, most viral content will come from AI characters. Production costs drop 10x. Quality becomes indistinguishable.

Human influencers won't disappear but AI will dominate.

GrannySpills proved obviously synthetic content generates massive audiences if it's entertaining enough. The race isn't to create the most realistic AI influencer. The race is to create the most engaging one.

GrannySpills won by not competing on realism at all.

Top Tweets of the day

1/

Since OpenAI launched a Granola competitor & an N8N competitor, plenty of folks are taking the bet that those big corpos will kill AI Wrappers. But AI Wrappers are here to stay for a long time.

We are at least a decade away from it.

2/

OpenAI weaponizing FOMO. If your friends are planning a trip or cracking jokes with ChatGPT, you can't afford to be on another app like Claude or Gemini. They basically created a mini-network effect without needing an actual network.

Think about how the blue bubble subtly nudged Android users into iPhones through pure social pressure. This is the same playbook.

3/

These guys are doing 2000+ AI videos per month as mentioned in the comments. Never been a good time to get billion views doing UGC than now.

Rabbit Holes

1. POV: You Made Partnerships Work

2. I built a Claude Code Skill that lets Claude chat directly with Google's NotebookLM for zero-hallucination answers from your own documentation.

3. Been to Alex Hormozi's Vegas Workshops 9 times. AMA

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