Formula Bot's Single Word Conversion Hack

David Bressler, the founder of Formula Bot, loves performing new marketing experiments. Formula Bot is a no-code software as a service (SaaS) product that uses AI to make data analysis simpler.

When David examined other SaaS offerings to purchase for himself, he observed himself being attracted to subscription plans with the word "unlimited" in them. This observation led to an idea.

David decided to test this on his own product, Formula Bot.

He began by adding "unlimited" to his pricing page. He renamed his subscription plans.

The new names were: Unlimited, Unlimited Plus, and Unlimited Ultra.

The results were significant. The addition of "unlimited" improved the conversion rate. People saw the plans as more valuable because of this single word. This change worked very well for Formula Bot.

Alen Sultanic had a similar experience. He found that using the word "install" improved conversions on landing pages and advertisements. Sultanic and his students saw similar results.

Years ago, words such as "hack" or "glitch" performed well, as they were less common.

The law of shitty click-throughs states that ultimately every marketing channel, no matter how big, whether it's email marketing, banner ads, SEO and SEM ends up being degraded over time. We're seeing this right now with influencer marketing. People don't trust influencers as much as in 2015.

The same holds true for copy. What works today may not work tomorrow.

In 2024, "unlimited" in pricing plans may perform well. This might change in 2025.

The only reliable way to know is through A/B testing this in your own product to see if it beats the control.

Top Tweets of the day

1/

For this newsletter, these are the obvious things:

1. OG Image + Packaging (site must look good)

2. Monetization (Digital Products)

3. One consistent distribution channel (X for now)

Figure out your obvious things and do them consistently.

2/

Yasser did exactly this to launch Chatbase which is a Chat Application like Intercom but with AI. Its already crossed $230k+ MRR on January 2024 and is on pace to reach $1m+ MRR.

No reason to build outside of AI now. Its the biggest wave.

3/

SaaS prices will drop by a lot since a single cracked-engineer can write 50,000 lines of code (LOC) in <30 days with the help of PhD-level AI like o3 now. For context, most medium-complexity SaaS is between 25,000 to 100,000 LOCs.

I know of a Chrome Extension that made ~$1m over 5 years (recurring SaaS) with <3000 LOCs so as long as you solve a real problem, LOCs don't matter.

The playbook for new SaaS to make you $1m MRR is simple:

1. Find an expensive SaaS (bonus if its B2B)

2. Clone said SaaS

3. Sell it for 5x-10x cheap

They say never to compete on price but there are many cheap people out there who don't care enough to play status games.

As long as you offer the same thing, you can clone the expensive thing.

Prediction: 2025 is the year where every expensive SaaS will have cheaper competitors and their entire marketing relies on being cheaper than the incumbents.

Rabbit Holes

1. How to automate lead generation for free (full tutorial) by Salesforge

2. Want To Learn Marketing? Study Cults by BeautyOfSaaS

3. Ultimate AI Product Photography Guide for Brands & Creative Agencies by Salma Aboukar

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